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Turn authentic content into sales at Walmart

Partner with Bazaarvoice to collect authentic content and put it to work at Walmart. Give Walmart shoppers the information they need to purchase your products with confidence.

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Walmart and Bazaarvoice have partnered to help brands build user-generated content programs that convert. As the world’s largest UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers, and sets the industry standard for content authenticity. .

What review collection strategies are available?

Increase review coverage with Influenster

Send samples to our global Influenster community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!

Collect + Share UGC with Walmart

The key to a successful ratings and reviews strategy is one that enables brands to routinely collect high quality review content for key products. With Collect-Distribute, brands are equipped with the tools necessary to collect reviews from their own customers and share that content to destinations where you sell, including Walmart.


Currently collecting content with another provider?

With our open network, Bazaarvoice integrates with other UGC providers so that you can leverage your existing reviews without having to switch platforms or start over.


Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 7M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

  • ReviewSource: Distribute organic reviews from Influenster to Walmart.com
  • VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
  • CashBack Sampling: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Walmart.com.

For every Walmart customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.com. Given Walmart's expectation for all brands to engage with Q&A on Walmart.com, all brands have free access to Bazaarvoice Connections Basic. 

Clients that work with us

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Resources to guide you

Blog

Why UGC is essential to sell on Walmart.com

Insights from a recent joint masterclass, from retail innovators and omnichannel experts, on how brands are successfully selling on Walmart.com.

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Report

Shopper Experience Index 2026

What new research reveals about modern buyer habits

Get the Report
Webinar

Foundations for omnichannel success on Walmart.com

Discover the latest trends and strategies brands can use to lay the foundation for omnichannel success in 2023.

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Optimize your ratings and reviews strategy on Walmart.com