Why UGC is essential to sell on Walmart.com
Insights from a recent joint masterclass, from retail innovators and omnichannel experts, on how brands are successfully selling on Walmart.com.
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Partner with Bazaarvoice to collect authentic content and put it to work at Walmart. Give Walmart shoppers the information they need to purchase your products with confidence.
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Walmart and Bazaarvoice have partnered to help brands build user-generated content programs that convert. As the world’s largest UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers, and sets the industry standard for content authenticity. .

Send samples to our global Influenster community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!
The key to a successful ratings and reviews strategy is one that enables brands to routinely collect high quality review content for key products. With Collect-Distribute, brands are equipped with the tools necessary to collect reviews from their own customers and share that content to destinations where you sell, including Walmart.


With our open network, Bazaarvoice integrates with other UGC providers so that you can leverage your existing reviews without having to switch platforms or start over.

Influenster is a product discovery platform and reviews destination where 7M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.
For every Walmart customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.com. Given Walmart's expectation for all brands to engage with Q&A on Walmart.com, all brands have free access to Bazaarvoice Connections Basic.







Insights from a recent joint masterclass, from retail innovators and omnichannel experts, on how brands are successfully selling on Walmart.com.
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