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User generated content (UGC) is now a critical element of the path to purchase. In this webinar, you will learn:
- How you can achieve a 57% order lift when visitors engage with Ratings & Reviews on product detail pages, and how you can sell more products on Argos.co.uk
- Why Question & Answers content results in a 42% lift in orders
- How to achieve an increase of 3x in sales when social content features on your PDPs in addition to ratings & reviews**.
- The impact of sampling to provide a steady stream of on-demand content to fuel your UGC programme.
Argos guests expect to see consumer content on every product - and one in three will not even consider a product that does not have reviews.
This webinar will empower you with the knowledge you need to ensure your products stand out on Argos.co.uk ecommerce pages through UGC
syndication.
Join us as we take a deep dive with Argos & Sainsbury’s Group Head of Consumer Generated Content, Tom Cusack and discuss
the value of syndicating UGC to the customer on Argos.co.uk.
We will also explore the power of sampling to collect UGC that drives significant uplift in conversion.
We’ll share the key tactics you can tap into as part of your UGC strategy to gain a competitive edge and stand out on the digital shelf.
You won’t want to miss this one, save your seat by registering with the form.
* Bazaarvoice data, based on Argos.com User Generated Content programme.
** Forrester TEI: The Total Economic Impact Of Bazaarvoice, Cost Savings And Business Benefits Enabled By Bazaarvoice, July 2022
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