Question 1
Answer 1.
User-generated content (UGC), like customer reviews and photos, is a goldmine of information - if you know how to leverage it.
These valued ‘voice of the customer’ insights can help you create better products, launch new ones, establish better brand relationships, and drive customer loyalty to increase basket size.
Bath & Body Works is a global health and beauty industry leader renowned for its
ability to listen and act on customer feedback.
Thanks to a robust loyalty program and a consistent collection strategy, they receive thousands of reviews every week - a feat that any brand or retailer can achieve!
In this webinar, Bazaarvoice Customer Success Manager Elizabeth Turner will join Alessandra DiRenzo to give you a peek
into a day in the life of a Digital Commerce Manager at Bath & Body Works.
Alessandra will demonstrate how she uses customer sentiment to inform product enhancements and optimize product detail pages for increased sales.
You’ll learn:
- Practical strategies for scaling your customer feedback collection
- Actionable steps to improve your product and category sales using customer sentiment
- The vital role of top-notch customer experiences in boosting brand trust and loyalty
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Elizabeth Turner is a Client Success Manager at Bazaarvoice where she works with mid-market brands, consulting on their overall UGC programs. Prior to joining Bazaarvoice, she assisted small, medium, and Fortune 500 companies develop and execute their advertising, marketing, and communications strategies.
Alessandra DiRenzo, Digital Commerce Manager, has been with Bath & Body Works for 2 years with 9 years of similar experience across traditional and specialty retail. Alessandra has a wealth of knowledge in onsite search and personalization and since coming to Bath & Body Works she has become the subject matter expert in all programs in relation to Bazaarvoice. When not working Alessandra has a passion for reading, going to concerts, traveling and hanging with her pup Stella!
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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