During a recent Bazaarvoice customer event, experts from Walmart, WhyteSpyder, and Bazaarvoice shared how to optimize product detail page to drive consideration and increase conversions at retail.
The rapid evolution of online retailer technology and innovation means brands constantly have new opportunities to win. In a brick-and-mortar environment, shoppers have the physical shelf, store associates and product packaging to help them make purchase decisions. However, at online retailers, the product detail page requires every product to stand on its own. This means that brands must optimize their product detail pages to ensure their products are found, and ultimately, purchased.
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Do Not Immediately React to Data – Building a Holistic Omnichannel Experience
Presented by Frank Ogura, Senior Manager, Content Acquisition and Digital Strategy, Walmart Labs
5 Monthly Steps to Grow eCommerce Market Share
Presented by Eric Howerton, CEO, WhyteSpyder
Driving Success at Retail
Presented by Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice