How to find and build quality content with creators

Date

May 10th

Time

10 AM CDT / 4 PM BST

Social media has become a non-negotiable for shoppers, with user-generated content (UGC) like photos, videos, and ratings and reviews leading the charge. But there’s a new type of influencer in town. Long gone are the days of big, mega celebrity influencers. People want to hear from the person next door — the modern content creator, the everyday shopper. Forward-thinking brands are leveraging these creators to drive more engaging and higher-converting shopping experiences than ever before.

In this webinar, you’ll learn:

Best practices for building strong and successful collaborations with the right content creators for your brand
How to capture and hold your social community’s attention
How to collect and promote the content your community wants to see
How to maintain brand trust and loyalty, even in tough economic times

Hosted by

Laura Staples

Product Marketing Director, Bazaarvoice

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We’ve received your registration and look forward to you attending this Bazaarvoice event.

What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.

Kyle Koenig Director of Business Development, Oliso

Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.

Taylor Steele Assistant E-Commerce Manager, Burt's Bees

Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.

Dorothy Schiller Director of Marketing, Zinus

30.26715

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