The future of marketing: creators and communities

Activating the creative forces of content creators and vibrant communities





10 AM CDT / 4 PM BST

In today’s commerce landscape, marketing spend is shifting from paid channels to advocacy and creator programs. As creator marketing grows into a potentially $100 billion industry, brands are turning to everyday shoppers and content creators to generate higher-converting and more engaging shopping experiences.

Welcome to the future of marketing: the creator economy. Where casual shoppers become loyal advocates, communities become content engines, and brands are seeing higher awareness, engagement, trust, and value.

Want to stay ahead of the curve? Join us for a deep dive about how to activate the creative forces of content creators and vibrant communities so you can propel your brand to unprecedented heights.

You'll learn how to:

  • Tap into the creator and community spaces, plus learn the benefits and use cases for each
  • Craft authentic partnerships that drive genuine connections and skyrocket your brand's credibility
  • Drive drive awareness, authenticity, and sales in a cost-effective, engaging way
  • Get the greatest value from your marketing efforts, backed by new consumer insights from Bazaarvoice

Hosted by

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Rebecca Smith

VP, Content Acquisition Sales

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Terry Hurlbutt

Global Head of Community Growth & Engagement

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What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus
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