Monday, June 12 at 3:30 PM
TECH TALK: Driving Loyalty in a Shrinking Basket
Join our session with Sam Saez, Bazaarvoice VP of Content Activation, North America, and Mackenzie Wayne, Senior Team Lead of Enterprise Sales, North America, to hear new findings from our Influenster community of 7.5M+ reviewers on their shifting habits. Sam will carve out the ingredients of what drives the modern, everyday shoppers’ purchase decisions - and how brands can use the sweet aroma of user-generated content (UGC) to drive shopper loyalty in a shrinking basket.
Discover how to get your shoppers to see value over price using quality UGG, how to leverage diverse content to expand your audience, and how to inspire basket expansion with visual and social UGC.