What your shoppers want in a review

And how to get it



Wednesday, October 6th



Shoppers know what they want. Because of that, consumers have become user-generated content (UGC) experts. They know what reviews, visuals, and ratings they want to see to feel comfortable making a purchase. And 40% of shoppers won’t purchase if there isn’t some form of UGC on the product page.

We’ve long preached that recency, quantity, and quality are the key building blocks for generating high-quality user-generated content (UGC). But our definition of quality has recently changed due to shifting consumer expectations and we will tell you how during our next webinar.

Join us to learn:

  • The three things shoppers look for in a ‘quality’ review
  • How many reviews shoppers expect a credible product to have and why
  • Why hundreds of reviews mean nothing if they’re not recent and how you can keep your reviews fresh
  • How shoppers evaluate user-generated content (UGC) on your site

Join us to get the inside scoop on the three pillars for a solid foundation for your UGC program and what quality means to shoppers today.

What is user-generated content (UGC)?
UGC is content shared by shoppers including ratings, reviews, photos, videos, questions, and more.

Hosted by

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Alex Kirk

Director of Consumer Insights, Bazaarvoice

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Alex Kirk is Director of Consumer Insights at Bazaarvoice. She is passionate about staying on the pulse of cultural trends, shopping behaviors, and consumer sentiment through qualitative and quantitative research with the Influenster community. She is an advocate of using these insights to help guide and inform marketing and communication strategies to help brands build relevance with their shoppers. When not at work, she can be found exploring NYC with her husband and one-year old, Ollie.

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What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus


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