Shoppers know what they want. Because of that, consumers have become user-generated content (UGC) experts. They know what reviews, visuals, and ratings they want to see to feel comfortable making a purchase. And 40% of shoppers won’t purchase if there isn’t some form of UGC on the product page.
We’ve long preached that recency, quantity, and quality are the key building blocks for generating high-quality user-generated content (UGC). But our definition of quality has recently changed due to shifting consumer expectations and we will tell you how during our next webinar.
Join us to learn:
Join us to get the inside scoop on the three pillars for a solid foundation for your UGC program and what quality means to shoppers today.
What is user-generated content (UGC)?
UGC is content shared by shoppers including ratings, reviews, photos, videos, questions, and more.
Alex Kirk is Director of Consumer Insights at Bazaarvoice. She is passionate about staying on the pulse of cultural trends, shopping behaviors, and consumer sentiment through qualitative and quantitative research with the Influenster community. She is an advocate of using these insights to help guide and inform marketing and communication strategies to help brands build relevance with their shoppers. When not at work, she can be found exploring NYC with her husband and one-year old, Ollie.
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