Webinar

How to collect content that engages and converts

The secret to e-commerce success

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Date

Wednesday, September 22nd

Time

10 a.m. CST

Shoppers want high-quality user-generated content (UGC) wherever they are—from search, at their favorite retailer, or scrolling through social media.

As a brand, it’s your job to get that UGC in place before your shoppers seek it out.

Bazaarvoice has a solution that makes it simple: Sampling.

Gone are the days of handing out free samples in the mall, hoping you encounter the ideal shopper. With incredible targeting capabilities, global functionality, and over 6.5M shoppers to choose from, product sampling has entered the 21st century.

Here are a few more reasons why you can’t afford to miss this one:

  • Learn how sampling can reignite advocacy for your core products
  • Discover how sampling can be used to give you invaluable consumer feedback
  • Dig into why launching with reviews on day 1 makes it a successful launch

So join us! You won’t want to miss it.

Hosted by

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Gabi Pritchard

Product Marketing Manager, Content Acquisition Services

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Sueann Chun

Divisional Vice President, Enterprise Content Acquisition, Bazaarvoice

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Gabi Pritchard is the Product Marketing Manager for Content Acquisition Services. She leverages her past experiences to help drive change and innovation with all sampling products that help clients to gather more authentic, visual, and exciting user-generated content. Her cross-functional role allows her to influence product and marketing changes that tell the story of how sampling can transform how brand and retailers inspire new and existing customers across the globe. In her free time, you can find her traveling all over the US and around the world hiking, kayaking, eating, and photographing along the way.

As a senior leader of 9 years at Bazaarvoice, Sueann truly believes in the power of User-Generated-Content (UGC). Her passion for UGC started with guiding Enterprise clients to build and optimize scalable ratings and reviews programs. She helped shepherd the evolution of content acquisition services at Bazaarvoice by aiding in acquiring both Influenster and Curalate giving clients seamless access to more targeted sampling options and the social commerce space. In her current role as divisional vice president, Sueann prescribes flexible sampling solutions to solve gaps in the sales funnel -- from awareness to conversion. In this webinar, Sueann shares valuable insights to help you craft compelling content and place that content in all the moments that matter to your customers.

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What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus



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