How to win the modern digital shelf

Learn how to optimize your digital shelf to increase in-store and online sales






The modern digital shelf is everywhere consumers discover, research, and purchase your products online. And winning the digital shelf is a surefire way to stand out from your competitors, attract more customers, and increase sales – online and in-stores.

Whether browsing on their phones, using social media, or perusing aisles in brick-and-mortar stores, today's consumers expect a seamless shopping experience. They need to be able to find your products quickly and be influenced by the content they see on product pages and social media. It's the key to winning the digital shelf.

In this webinar, you will learn how to leverage the right channels with the right content at the right time to match your customers' needs and expectations at every touchpoint in the buyer journey.

You will also discover:

  • How to optimize your digital shelf by building a robust online presence with rich product detail pages
  • How to use a content supply chain to keep up with the content needs of your digital shelf
  • How to leverage user-generated content to maintain the freshness, quality, and balance of content for your digital shelf

RSVP early! You won’t want to miss this webinar. 

Hosted by

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James Russell

Director of Client Success at Bazaarvoice

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With 10+ years of experience helping Enterprise organizations across many verticals grow their businesses. James has spent the last 6 years with Bazaarvoice helping brands and retailers engage with their customers and provide them with content that gives them confidence to make the right purchase decision.

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Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus


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