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Ratings and reviews are now a critical element of the path to purchase, and with the holidays quickly approaching, you need to identify any gaps in your coverage. Target guests expect to find consumer feedback on every product - and one in three will not even consider a product that does not have reviews.
Join us as we take a deep dive with Matthew Hiltner, E-commerce Product Content Lead on Target.com, and discuss the top 5 ways brands can maximize PDPs on Target.com. Target has identified some best practices for brands to increase conversion - a high priority when Black Friday rolls around and shoppers are looking for that confidence to purchase!
These tips will help you drive success in your omnichannel strategies and stand out from your competition when it matters most.
During this webinar, we’ll talk about:
- Product page do’s and dont’s and reasons why they significantly impact sales
- Target’s expectations for every PDP and key resources available to succeed
- How your user-generated content (UGC) like reviews (and responding to them) make your PDP best-in-class
You won’t want to miss this one, save your seat by registering with the form.
What is Retail Talk?
Retail Talk is a Bazaarvoice-hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omnichannel marketing, technology, and more. We invite special guests we work with every single day to share their personal insights, giving you access to key thought leaders in the space. Come join the conversation!
Pro tip: Bring all of your user-generated content (UGC) questions for the live Q&A at the end with Matt and Ashley!
Hosted by
Ashley Knowles is the Sr. Manager of the Bazaarvoice Retail Client Success Team, North America. She and her team consult retailers on their User-Generated Content (UGC) planning and strategies. Prior, Ashley worked with both mid-market and enterprise brands, consulting their overall UGC strategies, with a focus on strong brand performance with their key retailers.
Matthew Hiltner oversees Target’s written and visual review collection strategy, review seeding with Hey, Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.
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We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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