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Over 30,000 new products hit the shelves every year. But brace yourself for this jaw-dropper: 80% of product launches fail to meet their performance objectives. Yikes.
As long as you’re equipped with a proven product launch strategy and best practices, you won’t have to worry about becoming part of the statistic. The key to any successful product launch is preparation and execution — and we’ll show you how, step by step. Not to mention, you will hear from Sheri of Newell Brands. She will share some tips and tricks from a successful product launch, her perspective on new trends shaping the industry, and more!
Get ready to create a hype-worthy product launch that creates buzz for your brand, gets your most impactful digital content in front of shoppers, and ensures your brand’s secure and profitable long-term trajectory. Join this deep dive with Bazaarvoice and Acosta Group that will help make your next product launch one for the books.
Here’s what’s in store:
- An actionable playbook you can follow step by step to launch your product with a bang
- 6 innovative launch strategies to drive sales
- Fireside chat with leading omnichannel sales agency Acosta Group, sharing what works and what doesn’t when it comes to launching a product
- How to use and learn from customer feedback and data pre-, during, and post-launch
Hosted by
Sheri Pasuco is Director, Digital Marketing at Newell Brands where she leads best in class digital marketing strategies via multiple retail media channels supporting iconic brands including Graco, Sharpie, Yankee Candle, Rubbermaid, Crock-Pot, Mr. Coffee, Coleman, and more. During her time at Newell Brands, Sheri has held multiples roles focused on performance marketing, owned channel marketing, and brand marketing proving instrumental in creating and executing effective multi-channel activation programs in support of key innovation launches.
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