6 strategies to drive sales w/ Newell Brands and Acosta
Over 30,000 new products hit the shelves every year. But brace yourself for this jaw-dropper: 80% of product launches fail to meet their performance objectives. Yikes.
As long as you’re equipped with a proven product launch strategy and best practices, you won’t have to worry about becoming part of the statistic. The key to any successful product launch is preparation and execution — and we’ll show you how, step by step. Not to mention, you will hear from Sheri of Newell Brands. She will share some tips and tricks from a successful product launch, her perspective on new trends shaping the industry, and more!
Get ready to create a hype-worthy product launch that creates buzz for your brand, gets your most impactful digital content in front of shoppers, and ensures your brand’s secure and profitable long-term trajectory. Join this deep dive with Bazaarvoice and Acosta Group that will help make your next product launch one for the books.
Here’s what’s in store:
Sheri Pasuco is Director, Digital Marketing at Newell Brands where she leads best in class digital marketing strategies via multiple retail media channels supporting iconic brands including Graco, Sharpie, Yankee Candle, Rubbermaid, Crock-Pot, Mr. Coffee, Coleman, and more. During her time at Newell Brands, Sheri has held multiples roles focused on performance marketing, owned channel marketing, and brand marketing proving instrumental in creating and executing effective multi-channel activation programs in support of key innovation launches.
We’ve received your registration and look forward to you attending this Bazaarvoice event.
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus