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Fake reviews can erode consumer confidence, discourage purchases, and even land you in hot water with regulatory bodies. In this webinar, you'll discover strategies to counter fake reviews, hear real-life examples from Philips and learn strategies to foster authentic trust with your customers.
Join us for an in-depth look at fake reviews, including:
• The impact of fake reviews on consumer trust
• What constitutes a fake review
• Fireside chat with Philips
• FTC guidelines prohibiting deceptive reviews
• What consumers want from brands when it comes to reviews
• Strategies to ensure review authenticity
Ready to gain actionable tips to champion authenticity, comply with regulations, and ultimately drive sales? Sign up now to register!
Hosted by
Rachel Kuckartz is currently the Global lead for Ratings and Reviews at Philips. She is a passionate consumer oriented marketeer who strongly believes in making impact for companies’ bottom line through User Generated Content.
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