Grow your brand with shoppable content across the consumer journey

How to prove and maximize ROI from UGC w/ Iconic London



MARCH 13th


10 AM CDT / 4 PM BST

In a commerce landscape where marketing budgets face constant pressure, the need to maximize results with limited resources is more crucial than ever. Data needs to prove every investment, yet there’s never enough content (or budget) for every channel — and data never seems to come fast enough. 

If you’re aiming to champion a user-generated content (UGC) strategy, the question becomes: What — and how — should you measure to ensure your success? 

Done right, social commerce can help you track, prove, and measure the ROI of your user-generated content — and we’ll show you how. With a measurement framework that ties social and e-commerce together, you can track the impact of your user-generated content marketing efforts straight to revenue. Join us as we uncover the strategies to make the most of your marketing efforts and transform your digital shelf.

During the webinar, you will hear from Lizzie Newell, Associate Director of Global Brand Marketing at ICONIC London. She will share helpful tips and tricks they've leveraged as part of their UGC strategy and more.

What you’ll learn:

  • How to prove your UGC strategy with full-funnel metrics that directly tie your efforts to accelerated e-commerce success
  • How to collect content that aligns with your brand and goals
  • How to attribute revenue from a specific piece of content or content creator
  • Hear directly from a top brand about how they measure the success of their UGC program

Make sure to save your spot! 

Hosted by

speaker headshot

Arup Ghose

Head of Social commerce, EMEA - Bazaarvoice

speaker headshot

Lizzie Newell

Associate Director, Global Brand Marketing at ICONIC London

speaker headshot

With 13 years’ experience in social media, campaign marketing and brand building across cosmetics, bath & body, fashion and accessories, today Lizzie leads Brand Marketing at ICONIC London, directing how the world-famous GLOW brand shows up and ‘shows off’ across all brand touchpoints; social, editorial and creative. With a wealth of both small brand and corporate experience, Lizzie is a true social specialist with an eye for creative excellence, a quick-witted copy writer and an inspiring team leader.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

card image


Thank you

We’ve received your registration and look forward to you attending this Bazaarvoice event.

What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus
Venue information

Venue name
City, State Zip

Frequently asked questions

Question 1

Answer 1.

Question 2

Answer 2.

Question 3

Answer 3.

Question 4

Answer 4.

Question 5

Answer 5.

Question 6

Answer 6.