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Answer 1.
How do you drive brand growth with content that will live rent-free in your shoppers’ minds?
Social content is changing the game for all content — fast. And the name of the game is effectiveness. That means creating the best content mix — complete with creator content and user-generated content (UGC) — that will grow a community of loyal buyers and ensure long-term brand success.
And you can learn how to do just that with the help of two leaders in the space: Jo Callahan, VP of Client Strategy and Insights at Bazaarvoice (who has an extensive background in media, including over 10 years at Unilever), and Nisarg Shah, the co-founder of affable.ai, the AI-driven creator marketing platform that’s helped hundreds of brands activate killer campaigns.
Join us live and learn how to drive real impact — plus, easily measure those results so you can understand the performance of your full-funnel marketing strategy.
What you’ll learn:
- The elements of an effective creator and UGC marketing strategy
- How to drive brand growth and ROI with your content
- Key metrics to measure the effectiveness of your creator campaigns
- Bonus: How to avoid this one trap when it comes to measuring strategy effectiveness
What is Brand Builders?
Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts and guests from major brands will cover everything you need to build and maintain a brand in the modern age.
Hosted by
Jo is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. Her career spans global organizations including Citi, Unilever and Pinterest.
Nisarg is the Co-founder of Affable.ai, a Bazaarvoice solution for Creator Managament. Leveraging advanced machine learning and big data analytics, affable.ai, offers comprehensive creator marketing solution spanning planning, discovery, activation and reporting. Recognized as one of Forbes 30 Under 30 in 2021, Nisarg is a dedicated leader with expertise in all things creator marketing. In his current role, Nisarg advises brands on their creator & user-generated content strategies.
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We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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