Leading with influencer marketing content

Brands have embraced influencers and content creators as brand partners, leading with influencer marketing content for long-term brand success; it resonates with consumers, is more authentic, and is an engagement miracle worker. However, implementing an influencer-first approach can be challenging.

Join Amy King, Vice President of Client Success at Bazaarvoice, and content creators as they share candidly from their experiences what makes or breaks a creator campaign.

What you’ll learn:

• How to make the shift from brand-led to influencer-led marketing
• Best-in-class examples of successful creator campaigns where creativity shines
• Common creator marketing mistakes brands make
• How to activate the right creators and everyday shoppers for a healthy content mix
• Hear first-hand, what inspires or hinders creativity from Creator’s perspective

What is Brand Builders?

Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts and guests from major brands will cover everything you need to build and maintain a brand in the modern age.