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Ratings and reviews have become essential in the path to purchase, with Target guests expecting consumer feedback on every product—one in three won't even consider a product without reviews.
As Target continues to evolve its product detail pages (PDPs), they set a leading example for brands aiming for user-generated content (UGC) success at retail.
As guests' expectations change, so must your PDPs on Target.com.
Join our webinar to learn how to optimize your PDPs on Target.com through actionable insights and strategies to drive higher conversions and elevate your brand presence. Whether you're a new vendor to
Target and you are just trying to hit your 80/100 on your scorecard to be in good standing, or you have a solid content foundation and are looking for how to level up and make your PDP stand out from your competition, this session will teach you how to leverage the good, better, and best of
authentic content at retail.
Key Takeaways:
- Understand Target's baseline expectations and requirements for reviews, Q&A, and visual content and how you can build a foundational strategy that drives conversion
- Strategies for success: View powerful examples of national brands leveraging UGC across the entire customer journey - and how Target does it, too
- How visual and social content integrates into your marketing mix to drive sales through optimized PDPs
Retail Talk Virtual Event Series is a Bazaarvoice-hosted series where we invite retailers from our vast network to join us for an exclusive interview.
Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omnichannel marketing, technology, and more.
We invite special guests we work with every single day to share their personal insights, giving you access to key thought leaders in the space.
Come join the conversation!
REGISTER NOW!
Hosted by
Ashley Knowles is the Director of the Bazaarvoice Retail Client Success Team, North America. She and her team consult retailers on their User-Generated Content (UGC) planning and strategies. Prior, Ashley worked with both mid-market and enterprise brands, consulting their overall UGC strategies, with a focus on strong brand performance with their key retailers.
Matthew Hiltner oversees Target’s written and visual review collection strategy, review seeding with Hey, Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.
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We’ve received your registration and look forward to you attending this Bazaarvoice event.
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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