Growth Gurus Series

E-commerce tune up

Pre-holiday check-in for your strategy success



July 24th


10 AM CDT / 4 PM GMT

Are your Product Detail Pages (PDPs) ready to convert holiday shoppers? While many customers may enjoy the summer break in July and August, a significant portion—nearly a quarter—will be already in the holiday spirit, checking off their wish lists by August.

Refining your 2024 e-commerce holiday strategy can be daunting, but the Bazaarvoice team is here to help you boost traffic, increase conversions, and strengthen customer relationships.

Join Christine Lee, Vice President of Global Retail at Bazaarvoice, as she shares over a decade of insights into holiday shopping success. Discover effective holiday season tactics from Robelle Mancilla, Director of Site Merchandising & Operations at Sam’s Club.

In this session, you will learn:

  • Key insights into global holiday shopping trends and their timelines.
  • How to effectively target online holiday shoppers through shipping speed, dynamic pricing, and special deals, focusing on generational preferences.
  • Why you need to invest in video content strategy to win holiday shopper’s attention this year

About Growth Gurus 

Interested in optimizing your strategy from initial consumer contact to loyalty? Join our rotating hosts and guests from major brands on Growth Gurus, a content series by, and for, industry experts. They’ll discuss quick wins and long-term roadmaps for enhancing areas such as SEO, conversion rates, and product pages. Each event offers an exclusive takeaway for attendees designed to assist you in implementing your newfound knowledge, ensuring you're equipped to dominate the digital shelf.

Hosted by

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Christine Lee

Vice President, Global Retail, Bazaarvoice

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Robelle Mancilla

Director, Digital Merchandising & Operations

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Christine is the Vice President of the Bazaarvoice Global Retail team. She and her teams have the pleasure of partnering with retail customers on best-in-class UGC programs that drive measurable outcomes. She has a specific zeal for helping retailers create a better shopping experience for their customers. Outside of her decade of experience in the eCommerce/SaaS space, her prior roles specialized in demand generation and content marketing programs. She is passionate about customers realizing value from strategic solutions.

Robelle Mancilla is the Director of Digital Merchandising Operations for She is passionate about driving immersive and engaging customer experiences by optimizing their digital shopping journey with emerging technologies, optimizing processes with AI, and applying strategies that lead to conversion and engagement. She has 20 years of Ecommerce experience and prior to her current role at Walmart, Inc., she worked at top companies like Adobe and Williams-Sonoma.

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Thank you

We’ve received your registration and look forward to you attending this Bazaarvoice event.

What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus
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