How Target is innovating to support brand PDPs with rich, visual content

Retail Talk with Target



MAY 22


10-11AM CDT

With inspirational user-generated content (UGC) at every stage of the shopping journey, brands need to shift their content strategy to optimize the thumb-stopping visual UGC that is being created by shoppers.

Join Bazaarvoice and Target to delve into the transformative changes of visual UGC on Target.com aimed at enhancing brands' product detail pages (PDPs). We’ll spotlight new image amplification strategies that elevate the visual experience for shoppers, plus the optimization of Target’s site merchandising through the incorporation of rich, visual content. We will conclude by showcasing best-in-class examples of brands effectively leveraging these enhancements to create compelling and engaging online shopping experiences on Target.com.

What you’ll learn:

  • How Target.com is amplifying existing visual UGC
  • Target’s site merchandising optimization with inspirational UGC
  • Target’s content expectations of their vendors and their scorecard process
  • Best-in-class examples of brands doing it well

Pro tip: Bring all of your UGC questions for the live Q&A at the end with Matt and Christine.

What is Retail Talk? Retail Talk is a Bazaarvoice-hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, UGC strategies, omnichannel marketing, technology, and more. We invite special guests to share their personal insights, giving you access to key thought leaders in the space. Come join the conversation!

Hosted by

speaker headshot

Christine Lee

Vice President of Retail, Bazaarvoice

speaker headshot

Matt Hiltner

E-commerce Product Content Lead, Target

speaker headshot

card image


Thank you

We’ve received your registration and look forward to you attending this Bazaarvoice event.

What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus
Venue information

Venue name
City, State Zip

Frequently asked questions

Question 1

Answer 1.

Question 2

Answer 2.

Question 3

Answer 3.

Question 4

Answer 4.

Question 5

Answer 5.

Question 6

Answer 6.