Leaning into better content to meet evolving customer needs

A fireside chat with Mena Wouters, Director of Enterprise Item Content at Lowe’s






From authentic, in situ product images to reliable reviews, content is the engine that powers every shopper's digital experience. Yet many retailers still struggle with effectively managing the multitude of content generated across different platforms.

To keep up with the evolving expectations of today’s consumers, retailers must embrace management of the content supply chain as a fundamental component of a winning content strategy. By addressing content challenges, your team will be better equipped to curate content that aligns with your brand, provide support to the brands that you partner with, and create personalized experiences that resonate with your shoppers.

So, how can you create a digital content supply chain that works the way you need it to?

Join Bazaarvoice’s Chief Marketing Officer, Zarina Lam Stanford, and Lowe’s Director of Omni Product Content Experience, Mena Wouters as they discuss how to create a seamless content supply chain that bridges the gaps between tools, people, and processes so you can plan, create, deliver, and measure content more effectively.

In this webinar, you’ll learn:

  • How to create an effective story across content produced both internally and externally
  • Ways to attribute the impact of your content, and the importance of unified product scores
  • How new content types, such as AI, 3D content, and video content are changing the retail game
  • Strategies for balancing internal stakeholder needs with advocating for end consumers

Make sure to bring your content-related questions for our live Q+A at the end.

Hosted by

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Mena Wouters

Director of Omni Product Content Experience at Lowes

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Zarina Lam Stanford

Chief Marketing Officer at Bazaarvoice

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A natural storyteller, Mena has helped some of the largest global retailers drive high growth digital experiences through a consumer-first approach. For her, it’s all about the people and finding ways to optimize content to deliver the greatest value possible to consumers.

As CMO of Bazaarvoice, Zarina champions a customer-centric marketing strategy rooted in data insights and impactful results. Known for igniting growth, Zarina is deeply invested in the principles of design innovation, staying adaptable, and always remaining purpose-driven.

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