Question 1
Answer 1.
Creator marketing has become a cornerstone for brands aiming to build authentic relationships and drive meaningful engagement with their audiences. However, as the digital landscape rapidly evolves, simply having a presence is no longer enough. The key to sustained success lies in developing strategies that are not only impactful today but also adaptable to future shifts.
Join industry leaders Alex Kirk, Director of Global Consumer Insights at Bazaarvoice, and Kelsey Abell, VP of Influencer Marketing at Tinuiti, as they share their expertise on navigating the fast-changing creator marketing space. Together, they will present you with a comprehensive blueprint to prepare your strategy for 2025 and beyond and leave you with a take-away template to help you brief in creators.
- Expert Insights: Hear from two leading voices in the industry on how to adapt your creator marketing strategies to meet the challenges and opportunities of 2025.
- Actionable Strategies: Learn practical, proven methods for crafting campaigns that drive measurable success and foster long-term brand growth.
- Future-Proofing Your Strategy: Discover how to anticipate trends and stay ahead of the curve in an ever-evolving digital landscape.
What is Brand Builders?
Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts will cover everything you need to build and maintain a brand in the modern age.
Hosted by
Kelsey is the VP of Influencer Marketing at Tinuiti with over 10 years of experience in the influencer and social strategy industry. Through her work in influencer marketing, she leads a team of influencer experts who develop strategic and integrated influencer programs for clients, including content strategy, content development and influencer relationship management. She has worked across global accounts collaborating with international teams to create and amplify content across owned, earned and paid media channels. Kelsey has also worked with all tiers of talent from nano influencers to top-tier celebs. Kelsey has experience with a wide range of clients, including food/beverage, corporate, technology, health, entertainment, finance, and non-profit. All of which helps her deliver the modern story-telling experience to brand partners.
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