Brand Builder Series

Keeping It Real:

How brands can create truly authentic content



August 28th


10:00AM CST/4:00PM BST

Here’s a hard truth all marketers have to face: consumers have ad fatigue. In a digital landscape crowded with ads jockeying for attention, it’s all too easy for consumers to tune out. And they do.

But here’s the positive flip-side: ad-fatigued consumers are craving authenticity. And that’s why more and more brands are turning to content creators & everyday shoppers.

Join Mackenzie Wayne (SMB and Mid-Market Sales Director, Social & Creator SME) and Jami Reetz (Manager, Social Client Success) in an exciting webinar that decodes how to partner with creators to make authentic, impactful content — and get your brand the followers it deserves.

What you’ll learn:

  • How to tap into niche content communities to create buzz
  • Tips for working with both shoppers and influencers to create content shoppers actually want
  • A real-world update on the latest trends and innovations in content creation

The brands making their mark today all share one thing: they care more about quality content than ads and vanity KPIs like followers and comments.

This is your special chance to become one of those brands. Join us — and see what authentic connections and content can do for your consumer engagement and bottom line.

What is Brand Builders?

Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious

Hosted by

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Mackenzie Wayne

SMB and Mid-Market Sales Director, Social & Creator SME

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Jami Reetz

Manager, Social Client Success

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Thank you

We’ve received your registration and look forward to you attending this Bazaarvoice event.

What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.
Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus
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