Question 1
Answer 1.
More and more, user-generated content (UGC) is becoming an essential part of the omnichannel brand experience. Marketers and e-commerce managers just like you rely on it to build trust, increase engagement, personalize marketing, and enhance the customer experience — all at a fraction of the cost of traditional branded content.
And if you’ve been wanting to get onboard, this is where you start.
Join Tia Gadson (Senior Digital Merchant, Digital Commerce & Strategy North America, Michael Kors) as she reveals how to leverage UGC in an omnichannel content strategy. This is your exclusive how-to guide for creating a more engaging, authentic, always-on experience — and keeping your brand ahead of the pack.
You’ll learn how to:
- Employ UGC at each stage of the shopper journey
- Cater your UGC strategy to each unique platform in your brand ecosystem
- Achieve uniform brand consistency across channels
- Use moderation tools for UGC
- Much, much more
This is your must-see chance to get real-life examples from the world of luxury e-commerce, and key learnings you can take back to your organization. Omnichannel UGC mastery is waiting for you — don’t wait to reserve your spot.
About Growth Gurus
Interested in optimizing your strategy from initial consumer contact to loyalty? Join our rotating hosts and guests from major brands on Growth Gurus, a content series by, and for, industry experts. They’ll discuss quick wins and long-term roadmaps for enhancing areas such as SEO, conversion rates, and product pages. Each event offers an exclusive takeaway for attendees designed to assist you in implementing your newfound knowledge, ensuring you're equipped to dominate the digital shelf.
Hosted by
Jade Simon is a Lead Client Success Manager at Bazaarvoice. Working with a broad portfolio of Enterprise clients, her primary roles are to identify business priorities and objectives, define success by aligning on KPIs, and measure results through comprehensive performance readouts. She uses her analytical skills, industry experience, and thought leadership to drive the most value and ROI for her clients.
Tia Gadson is a seasoned digital commerce professional with experience in driving e-commerce strategies for leading brands. As the Senior Digital Merchant at Michael Kors, Tia leads site optimization initiatives and spearheads revenue-generating strategies across multiple departments, achieving significant growth in overall site performance and customer engagement. Tia's career also includes impactful roles at Victoria’s Secret, West Elm, and L'Oréal, where she consistently delivered results through strategic planning and a keen focus on optimizing customer experiences. With a strong background in e-commerce strategy, Tia is dedicated to fostering growth and innovation in the digital retail space.
Register
Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
30.26715
-97.74306
Venue information
Venue name
Venue name
Address
City, State Zip
Frequently asked questions
Question 2
Answer 2.
Question 3
Answer 3.
Question 4
Answer 4.
Question 5
Answer 5.
Question 6
Answer 6.