Question 1
Answer 1.
As the digital transformation of retail continues to accelerate, online marketplaces have emerged as a pivotal component of the omnichannel universe. With U.S. retail marketplace sales projected to hit $603.2 billion by 2027, accounting for nearly 35% of total retail ecommerce1, understanding and leveraging this trend is crucial for any retail business aiming for success.
Join Christine Lee (Bazaarvoice’s Vice President of Global Retail), and George Hatch (Pattern’s Director of Marketplaces), as they delve into the exponential growth of online marketplaces and reveal how this trend can be a game-changer for your business.
In this co-hosted session, we’ll explore:
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1 Source: eMarketer
Christine Lee has had the pleasure of partnering with retail customers on best-in-class UGC programs, with a specific zeal for helping retailers create a better shopping experience for their customers. Outside of her decade of experience in the eCommerce/SaaS space, her prior roles specialized in demand generation and content marketing programs.
George Hatch is responsible for the strategy and execution of managing marketplaces in the America’s. He works with everyone from Walmart, Target, and eBay to Macy’s, Kroger, and Kohl’s, Tik Tok Shop, and Mercado Libre. Prior to Pattern, George spent 13 years at eBay focusing on growing the eBay Motors business, most recently as a senior category manager.
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