Retail Series

Harnessing the power of online marketplaces

Unlock retail marketplace success with Pattern and Bazaarvoice.

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Date

October 16th

Time

10AM CDT / 4PM BST

As the digital transformation of retail continues to accelerate, online marketplaces have emerged as a pivotal component of the omnichannel universe. With U.S. retail marketplace sales projected to hit $603.2 billion by 2027, accounting for nearly 35% of total retail ecommerce1, understanding and leveraging this trend is crucial for any retail business aiming for success. 

Join Christine Lee (Bazaarvoice’s Vice President of Global Retail), and George Hatch (Pattern’s Director of Marketplaces), as they delve into the exponential growth of online marketplaces and reveal how this trend can be a game-changer for your business. 

In this co-hosted session, we’ll explore:

  • How third-party marketplaces are impacting the retail landscape
  • Proven strategies to grow your marketplace sales
  • How retailers and brands can partner to achieve marketplace success

You won’t want to miss this one, save your seat by registering. 



1 Source: eMarketer

Hosted by

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Christine Lee

Vice President of Global Retail, Bazaarvoice

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George Hatch

Director of Marketplaces, Pattern

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Christine Lee has had the pleasure of partnering with retail customers on best-in-class UGC programs, with a specific zeal for helping retailers create a better shopping experience for their customers. Outside of her decade of experience in the eCommerce/SaaS space, her prior roles specialized in demand generation and content marketing programs.

George Hatch is responsible for the strategy and execution of managing marketplaces in the America’s. He works with everyone from Walmart, Target, and eBay to Macy’s, Kroger, and Kohl’s, Tik Tok Shop, and Mercado Libre. Prior to Pattern, George spent 13 years at eBay focusing on growing the eBay Motors business, most recently as a senior category manager.

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