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Answer 1.
In an era when marketing spending is surpassing $1 trillion*, digital leaders face a tough reality: it takes more budget to attract fewer visitors. With web traffic down and the cost per visit rising, every click is more valuable than ever.
Back by popular demand, this session will focus on optimizing your product display pages (PDPs) for 2025. We'll demonstrate how to use user-generated content (UGC) to convert visits into sales. Expanding on last year's success, we'll explore new strategies to address increasing traffic costs, personalize the shopping experience, and reduce friction in the customer journey.
What you’ll learn:
- Insights on upcoming trends in PDP optimization
- How to maximize PDP performance in 2025
- Boosting conversions through authentic consumer content
*Warc
About Growth Gurus
Interested in optimizing your strategy from initial consumer contact to loyalty? Join our rotating hosts and guests from major brands on Growth Gurus, a content series by, and for, industry experts. They’ll discuss quick wins and long-term roadmaps for enhancing areas such as SEO, conversion rates, and product pages. Each event offers an exclusive takeaway for attendees designed to assist you in implementing your newfound knowledge, ensuring you're equipped to dominate the digital shelf.
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