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What's a brand to do? The retail landscape and consumer demands are evolving with shifting requirements, changing brand sentiment, and authentic content. Inspiration and education on products from like-minded individuals is now a non-negotiable in a brand's success. Luckily, Bazaarvoice and Target have you covered through Hey Bullseye, Target's exclusive sampling program.
Join Allie Sudholt, Senior Account Manager, Bazaarvoice and Target's E-Commerce Product Content Lead, Matt Hiltner, as they delve into the benefits of product sampling and provide tips for staying relevant on Target.com as we start the new year.
In this co-hosted session, we’ll explore:
- The importance of reviews and images on PDPs
- How review seeding via Hey, Bullseye! can help brands achieve their Target scorecard requirement
- Ways to leverage and tap into review seeding for enhanced content collection
- A step-by-step guide to get started
Retail Talk Virtual Event Series is a Bazaarvoice-hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omni-channel marketing, technology, and more. We invite special guests we work with every single day to share their personal insights, giving you access to key thought leaders in the space. Come join the conversation!
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We’ve received your registration and look forward to seeing you on January 24th.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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