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In today’s digital shopping landscape, the product detail page (PDP) is no longer just a transactional touchpoint—it’s a powerful destination for brand storytelling, shopper inspiration, and conversion-driving content. As consumers increasingly seek authentic and engaging shopping experiences, brands must rethink their approach to PDPs by leveraging user-generated content (UGC), creator-driven media, and immersive visuals.
In this virtual event, Bazaarvoice’s Jo Callahan and Target’s Matt Hiltner will explore the evolving role of PDPs and how they serve as the foundation for content-driven commerce. We’ll uncover key findings from Bazaarvoice’s Shopper Experience Index Report Vol. 18 and discuss how Target is pioneering PDP innovation—transforming them into rich, inspiration-driven shopping experiences.
Join us to learn:
- How inspirational content—UGC, creator content, and video—shapes shopper behavior and purchase decisions
- The intersection of PDPs and retail media: How content influences search rankings, visibility, and conversions
- Target’s latest scorecard insights: The new weighting of imagery, UGC, and ratings & reviews for optimal PDP performance
Whether you’re looking to elevate your PDPs, optimize for retail media, or integrate social influence at every stage of the customer journey, this session will equip you with actionable strategies to drive engagement and sales.
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Jo is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. Her career spans global organizations including Citi, Unilever and Pinterest.
Matthew Hiltner oversees Target’s written and visual review collection strategy, review seeding with Hey, Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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