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Content isn’t just for clicks anymore - it’s your biggest revenue driver.
If you’re not using content-to-commerce strategies, you’re leaving money on the table. Brand authenticity and e-commerce content strategy are the keys to winning consumer trust and driving conversions.
Join Joanna Callahan, VP of Client Strategy and Insights at Bazaarvoice, for a 30-minute deep dive into how you can use authentic content to engage shoppers, increase site traffic, and drive measurable results!
Key Takeaways:
- Use authentic content like UGC to boost engagement by 90%
- Build a seamless content-to-commerce pipeline to drive results across the funnel
- Learn how to measure and maximize ROI at every stage
Bonus: Get an exclusive content-to-commerce blueprint and start implementing these strategies right away.
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She brings a wealth of experience and expertise to the marketing landscape. With a decade at Unilever, where she led the in-house content agency and media strategy, followed by two transformative years at Pinterest, Jo is a true expert in turning content into commerce!
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