How Target is Innovating to Support Brand PDP's with Rich, Visual Content

With inspirational user-generated content (UGC) at every stage of the shopping journey, brands need to shift their content strategy to optimize the thumb-stopping visual UGC that is being created by shoppers.

Join Bazaarvoice and Target to delve into the transformative changes of visual UGC on Target.com aimed at enhancing brands' product detail pages (PDPs). We’ll spotlight new image amplification strategies that elevate the visual experience for shoppers, plus the optimization of Target’s site merchandising through the incorporation of rich, visual content. We will conclude by showcasing best-in-class examples of brands effectively leveraging these enhancements to create compelling and engaging online shopping experiences on Target.com.

We’ll talk about:

• Target's focus on social commerce, why it matters and how it differentiates the digital guest experience
• Understand how Target partners with brands on their content scorecard
• Diversify your polished product photos with authentic user-generated and influencer content
• Ways to align your brand, e-commerce, and marketing teams around common content goals