1. What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
Bake up your best holiday season yet!
The festive season is your biggest opportunity to win shoppers’ attention and loyalty. But in a world of endless scrolls and shrinking attention spans, standing out takes more than promos and pretty packaging.
Today’s shoppers start early, trust creators over ads, and shop where they scroll.
Holiday commerce is now social-first, trust-led, and always on.
Join us live for The Holiday Playbook 2025, where we’ll unpack:
- Key insights from our global Holiday Shopper Report, revealing top holiday shopping trends
- Why early, frequent, moment-driven, and authentic beats fast and flashy
- How to turn full-funnel content into a revenue-driving content strategy
- The new rules of conversion optimization for social-first holiday shoppers
We’ll also break down:
- Holiday journeys by generation and shopper type. Understanding holiday shopper behavior trends changes how you show up, and what converts.
- What’s in, what’s out, and how to show up before the season peaks in the social commerce holiday trends conversation.
This session is your blueprint for holiday success, whether you're building your campaign calendar, activating creators and sampling programs, or optimizing for late-season conversions.
BONUS: You’ll walk away with actionable insights and the tools to launch a high-impact holiday campaign. (Think: Campaign-ready creator marketing templates, a plug-and-play holiday content calendar, the Vibe playbook for full-funnel content that converts, and more!)
Hosted by
Amber, a storyteller at heart, believes in the power of content to connect, engage, and inspire. With 12+ years in social and creator strategy, she now leads the Social Client Success team at Bazaarvoice, helping top brands turn trends into full-funnel results. Off the clock, she’s a fashion-obsessed stylist, live music lover, and forever chasing her Duolingo streak.
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Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
2. Do I need to prepare anything before attending?
No prep is needed, but having a basic understanding of your current holiday campaign plans or content strategy will help you apply the insights faster.
3. Will there be an opportunity to ask questions?
Yes! We’ll wrap up with a live Q&A, during which you can connect directly with our experts and get answers to your specific challenges.
4. Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
5. Will a recording be available if I cannot attend live?
Yes, all registrants will receive a recording after the event. But attending live means you can ask questions and get ahead faster.
6. How can Bazaarvoice help me with my holiday content strategy?
Bazaarvoice partnership helps you show up early, scale trust, and convert smarter before the noise begins. Vibe is your full-funnel content engine. From creator sourcing and sampling to shoppable social and review-rich PDPs, Vibe lets you source, amplify and optimize content across the shopper journey. One creator, one sampling campaign equals endless holiday wins. A single Vibe activation can power weeks of shoppable content, on PDPs, in paid, across social, that not only converts this season but lays the foundation for 2026.