What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
Going from preference to purchase
Every year, the rules of shopping are being rewritten by evolving consumer preferences. Shoppers aren’t converted by any one thing anymore.
With our Shopper Experience Index Vol 18, we showcased how they are expecting consistency across the board, from discovery, research, consideration, all the way to purchase. Their preferences, as revealed by our latest Shopper Preference Report 2025, signal a shift, driven by the emergence of value-conscious shoppers.
Join Zarina Stanford, CMO of Bazaarvoice, as she unpacks these shifts with insights from 8,000+ shoppers across 7 global markets.
Top insights from Shopper Preference Report 2025
Today’s consumers are flinging traditional shopping playbooks aside. Value-driven shoppers have come out to play, and they’re picking favorites with the channels they accord attention and loyalty.
Shoppers move fluidly between platforms. So consistency across touchpoints is essential, making social UGC just as crucial as ratings and reviews on your PDPs or brand website. Younger shoppers are leading a social commerce revolution, proving that discovery and engagement now matter as much as the product itself. Building a digital shelf optimized to convert is important too.
How does a brand keep up, and what do they do to meet consumers where they are? Tackle this change of pace in the commerce landscape with exclusive insights and strategies on what shoppers prefer.
Strategies to win shoppers over in a trust-first world
Shoppers are speaking through their affinities. This panel discussion will help you understand what builds trust and aligns brands with shifting shopper values for stronger connections.
Learn all about refining your marketing approach with generational, geographic and industry insights and ask your biggest questions in a live Q&A.
The future of shopping is already here, ensure you’re part of it.
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As CMO of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects of marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose-driven.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, all registrants will receive a recording after the event. But attending live means you can ask questions and get ahead faster.
How can I join the webinar?
You will receive a magic link at your registered e-mail, through which you can attend the webinar without any app installs.
When will this webinar start?
You will receive the schedule details at your registered e-mail
Do I need to prepare anything before attending?
No prep is needed, just come join us for an exclusive deep dive into the latest edition of Shopper Preference Report