What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
From short five-second reels or shots to long-form compilations on site, video marketing is evolving swiftly, capturing audience attention the world over. With the number of digital video viewers growing each year, leveraging this powerful format is more essential than ever.
When 84% of consumers report being convinced to purchase a product after watching a brand's video and 46% of shoppers find short-form videos influential and are engaged effectively through Reels, TikToks, and YouTube Shorts, it becomes much more than a trend. Video commerce is the biggest game changer for brands and retailers vying for consumer attention. It’s reshaping how shoppers discover, engage, and buy across social, e-commerce sites, and at retail. And yet, brands are still struggling to scale video efficiently across the platforms that matter, maximize its impact, and prove ROI.
That’s why we’re bringing you Video Commerce 2025. It’s our exclusive session to talk about the latest trends in video, real-world success stories, and expert insights to keep you ahead of all that’s possible with a great video content strategy. Join us and L'Oreal's Sarah Shaker as we break down how top brands are winning with video—by sourcing authentic, high-performing content, amplifying it across PDPs, social, and retailers, and tracking results that prove real ROI.
Got burning questions?
Stick around for our live AMA where Sarah and Amy will answer questions about your biggest challenges on scaling video, distribution, and proving impact.
The video commerce playbook
The video revolution is here, transforming how top brands engage and convert shoppers. Scalability and full funnel coverage made simple is the need of the hour, and content that sells, is at the heart of it all. As UGC, creator-led videos, and interactive formats continue to drive engagement and boost sales, learn how to track performance, optimize for conversions, and prove ROI to make every video count. Attend the event and receive your exclusive playbook!
Hosted by
She leads brand engagement strategy for the portfolio. Since joining L’Oréal in 2015, Sarah has served in leadership roles for the Maybelline New York, IT Cosmetics and Garnier brands. Previous to her time at L’Oréal, she led the social media strategy teams agency side for brands, including Olay, AT&T and Neutrogena.
Amy helps brands revolutionize their shoppable social content and creator-led strategies, empowering them to take video commerce to the next level.
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We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, a basic understanding of video marketing, video commerce and social commerce will help you maximize shared insights.
Will there be an opportunity to ask questions?
Yes, there will be a Q&A session at the end of the webinar, during which you can interact directly with our expert speakers.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
A recording will be sent to all registrants after the webinar concludes.
How can Bazaarvoice help me with my video marketing strategy?
Bazaarvoice’s Vibe video commerce solution empowers brands to source, scale, and distribute high-impact video content seamlessly across social, PDPs, and retail syndication.