What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
From short five-second reels or shots to long-form compilations on site, video marketing is evolving swiftly, capturing audience attention the world over. With the number of digital video viewers growing each year, leveraging this powerful format is more essential than ever.
When 84% of consumers report being convinced to purchase a product after watching a brand's video and 46% of shoppers find short-form videos influential and are engaged effectively through Reels, TikToks, and YouTube Shorts, it becomes much more than a trend. As the data from our Shopper Experience Index 2024 and recent Shopper Preference Report 2025 indicate, video commerce will be the biggest game changer for brands and retailers vying for consumer attention. It’s reshaping how shoppers discover, engage, and buy across social, e-commerce sites, and at retail. And yet, brands are still struggling to scale video efficiently across the platforms that matter, maximize its impact, and prove ROI.
That’s why we’re bringing you Video Commerce 2025. It’s our exclusive session to talk about the latest trends in video, real-world success stories, and expert insights to keep you ahead of all that’s possible with a great video content strategy. Watch us break down how top brands are winning with video—by sourcing authentic, high-performing content, amplifying it across PDPs, social, and retailers, and tracking results that prove real ROI.
The video commerce playbook
Leading brands are harnessing the power of video to create immersive, high-converting experiences and now you can too. The video revolution is here, transforming how top brands engage and convert shoppers. Mastering the full funnel that tracks the content from awareness to engagement to traffic and ultimately onsite revenue is key, from sourcing and creating on-brand video content to distributing it seamlessly across PDPs, social channels, and retail platforms. Scalability made simple is the need of the hour, and content that sells, is at the heart of it all. As UGC, creator-led videos, and interactive formats continue to drive engagement and boost sales, learn how to track performance, optimize for conversions, and prove ROI to make every video count.
Got burning questions?
Stick around for our panel discussion and live AMA where Emily and Amy will answer questions about your biggest challenges on scaling video, distribution, and proving impact.
Tune into the event and learn how to transform your video content strategy from fragmented to frictionless, from scattered to scalable.
Hosted by
A passionate brand leader with 15 years of experience across wellness, fashion, home décor, and tech, she blends storytelling, strategy, and consumer insight to create culture-forward campaigns that connect. She’s built scalable influencer and affiliate programs focused on new customer acquisition and results-driven growth. Equally at home in agency and in-house roles, she leads with collaboration, data, and heart, co-creating brand experiences that resonate and building programs that turn into case studies.
Amy helps brands revolutionize their shoppable social content and creator-led strategies, empowering them to take video commerce to the next level.
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What others have said
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Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, a basic understanding of video marketing, video commerce and social commerce will help you maximize shared insights.
Will there be an opportunity to ask questions?
Yes, there will be a Q&A session at the end of the webinar, during which you can interact directly with our expert speaker.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
A recording will be sent to all registrants after the webinar concludes.
How can Bazaarvoice help me with my video marketing strategy?
Bazaarvoice’s Vibe video commerce solution empowers brands to source, scale, and distribute high-impact video content seamlessly across social, PDPs, and retail syndication.