1. What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
Every brand has a story — is yours making an impact?
Owned brands often face an uphill battle. The perception of being a "generic" alternative can keep even the best products from gaining traction. There’s a gap between product development and market success, and without the right insights, even the best private label products can struggle to position themselves effectively.
Shoppers are creatures of habit, leaning toward familiar names. Without the right strategy to shift perceptions and build trust, owned brands remain in the shadows — missing opportunities to connect, convert, and compete.
Owned brands playbook 2025: How private labels win shopper trust & loyalty is here to change that! Join us on May 7, 2025 at 10 AM CDT/4 PM BST as Mena Wouters, Vice President of Retail at Bazaarvoice, shares expert insights to elevate your brand's presence.
In just 30 minutes, you’ll walk away with:
✔ Data-driven insights – Get survey-backed research into what motivates owned brand shoppers.
✔ Actionable strategies – Learn how to refine product development, marketing, and digital shelf tactics.
✔ Future-proofing guidance – Discover trends shaping store brand success and how to stay ahead.
Your brand deserves to be more than just an alternative — let’s make it a first choice.
Register Now!
Can’t join our session live?
Register anyway, and you’ll receive a recording by email a few days after the webinar.
Hosted by
Mena Wouters is the VP of Client Strategy & Insights, Retail at Bazaarvoice, with extensive experience in e-commerce and digital marketing. She has held leadership roles at Fortune 50 companies and SaaS enterprises, focusing on enhancing customer experiences and driving growth. Mena's expertise lies in developing omnichannel content strategies that resonate with consumers, leveraging data-driven insights to inform product development and marketing tactics. Her innovative approach has positioned her as a thought leader in the retail industry, making her insights invaluable for brands aiming to elevate their market presence.
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Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
2. Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of store branding will help you maximize the insights shared.
3. Will there be an opportunity to ask questions?
Yes, there will be a Q&A session at the end of the webinar where you can engage directly with our expert speaker, Mena Wouters.
4. Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
5. Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the webinar concludes.
Question 6
Answer 6.