Webinar

How Target is Innovating to Support Brand PDP's with Rich, Visual Content

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Date

June 26th

Time

10 AM CDT / 4 PM BST

Are your product pages truly converting?

The future of e-commerce is visual. Join us for an exclusive event to unlock the immense power of UGC (user-generated content) and significantly boost your brand's performance on Target.com. This is your chance to learn directly from the experts at Target and Bazaarvoice how to elevate your PDPs (Product Detail Pages) and capture shopper attention like never before.

What You Will Discover:

  • Amplify Your Impact: Witness firsthand how Target.com is leveraging visual UGC to create thumb-stopping, inspirational shopping experiences.
  • Optimize for Discovery: Uncover Target's strategies for enhancing site merchandising through the strategic integration of rich, visual content.
  • Navigate Target's Ecosystem: Gain critical insights into Target's content expectations for vendors and their precise scorecard process – invaluable for maximizing your brand's presence.
  • Learn from the Best: See compelling, real-world examples of brands who are crushing it on Target.com by effectively deploying these visual enhancements.

This is a must-attend event for: Anyone looking to drive significant growth and enhance their online presence on Target.com.

About Retail Talk
Retail Talk is Bazaarvoice's premier interview series, bringing you exclusive insights from top retailers within our vast network. Each episode provides a deep dive into pivotal retail topics – from cutting-edge UGC strategies to omnichannel marketing and emerging trends. We feature special guests who share their invaluable, first-hand perspectives, giving you direct access to industry thought leaders. Join the conversation and stay ahead of the curve.

Hosted by

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Christine Lee

Vice President of Retail, Bazaarvoice

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Matt Hiltner

Product Content Lead, Target

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Christine is the Vice President of the Bazaarvoice Global Retail team. She and her teams have the pleasure of partnering with retail customers on best-in-class UGC programs that drive measurable outcomes. She has a specific zeal for helping retailers create a better shopping experience for their customers. Outside of her decade of experience in the eCommerce/SaaS space, her prior roles specialized in demand generation and content marketing programs. She is passionate about customers realizing value from strategic solutions.

Matthew Hiltner oversees Target’s written and visual review collection strategy, review seeding with Hey, Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.

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Thank you

We’ve received your registration and look forward to you attending this Bazaarvoice event.

What others have said

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Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.
Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.
Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions

What is the duration of the webinar?

The webinar is designed to be concise and impactful, lasting approximately 60 minutes.

Do I need to prepare anything before attending?

No prep is needed, just come join us for exclusive insights from top retailers within our vast network.

Is the webinar free to attend?

Absolutely! This webinar is FREE for all registrants.

What time does the webinar start?

The webinar starts at 10 AM CDT

Do I need to install any apps to attend?

NO! You will receive a magic link through which you can attend the webinar without any app installs

Will a recording be available if I cannot attend live?

Yes, a recording will be sent to all registrants after the webinar concludes.