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The way shoppers find products is changing. AI shopping agents are the new gatekeepers, and they are actively costing you sales.
If your brand is not optimized for machine-readability, you face critical "invisibility loss" as AI selects from a narrow product set. The game has moved from "share of search" to "share of summary".
The good news? The new currency is trust. Up to 90% of citations in generative AI responses come from earned media, meaning your authentic reviews are the single most important signal AI engines use.
Join Doug Straton for the From reviews to revenue: AI product discovery & digital shelf webinar to learn the exact steps that make AI recommendations exclusively favor your brand.
In this session, you will learn how to,
- Identify the gap in AI discoverability: Understand how AI currently sees your products and where you are losing sales to competitors.
- Train AI on your structured data: Learn how to structure your product data so AI models can easily read and trust your brand's core information.
- Scale UGC and verified reviews: Discover why authentic reviews are your ultimate defense and how to increase this volume.
- Implement a framework for GEO/ASEO: Master Generative Engine Optimization (GEO), the new standard for showing up in AI-generated answers.
Stop letting AI skip your brand. Register now to get the playbook for turning your authentic customer reviews into your most powerful tool for visibility and revenue.
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Douglas is a deeply experienced thought leader and passionate business builder with a background spanning over 20 years in general management, digital transformation, and marketing. His career is heavily rooted in major consumer brands, having held senior leadership roles at global powerhouses across various categories, including personal care, food, refreshment, and luxury. He has a history of building large businesses in both start-up mode and Fortune 500 environments, leading with a client-centric, value-driven approach. He champions this value-driven philosophy and consistently advises brands on maximizing business value through digital strategies.
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What others have said
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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