Question 1
Answer 1.
For too long, the vendor scorecard has been treated as a mandatory compliance test that kills conversion rate optimization (CRO) and costs you leverage. This passive approach is a huge missed opportunity for e-commerce and brand leaders focused on PDP performance.
You'll learn to transform the scorecard into a powerful strategic tool for strengthening retail partnerships and building consumer trust.
Christine Lee, VP for Global Retail Accounts at Bazaarvoice, will be hosting this webinar, and she will use her deep experience with top brands and major retailers to deliver the playbook needed to win.
Here are the key takeaways:
- The strategic shift: Learn why your scorecard is now the most important document in your buyer relationship, therefore, key to your growth.
- Decode the scorecard: Explore the exact UGC metrics retailers are using to decide which brands get preferred placement and marketing funds.
- The winning plays: Walk away with a playbook to improve your score, strengthen your partnership, and drive conversions.
This session is critical for any marketing leader focused on gaining leverage and maximizing their digital investment.
Get a free downloadable vendor scorecard playbook for ready to implement tactics.
Hosted by
Christine Lee is VP of Global Retail Accounts at Bazaarvoice, leveraging a decade of experience in the eCommerce/SaaS space. She leads teams in delivering best-in-class UGC programs, passionately helping retailers and brands create a better shopping experience and drive measurable outcomes.
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