What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
Are you expecting different results with the same old strategies?
The strategies that won in 2024 are now obsolete. Our exclusive panel provides the definitive, forward-looking intelligence you need to architect a winning game plan for the AI-first era.
The goal is to help brands define success in 2026, focusing on the biggest shifts in AI, commerce, authenticity, and consumer behavior, providing you with practical takeaways to inform your annual planning.
Leaders who win in the AI era are those who plan today! Join this session with the panel experts:
- Lindsey Aitken, Senior Director, eCommerce at The Coca-Cola Company
- Dave Sommer, SVP, Head of Customer Growth, Bazaarvoice
Walk away with 4 important action-oriented takeaways:
- The AI tipping point and the Triple-A advantage - Learn about the Bazaarvoice Triple-A framework (accessible, authentic, abundant). A trusted content ecosystem that guarantees product visibility and growth, giving you the best tool to win the new digital shelf.
- The future of commerce bets - Gain expert views to optimize spend across critical commerce channels: social commerce, retail media networks, and direct-to-consumer (D2C) channels.
- The authenticity mandate - Discover strategies to budget for reviews, UGC, and the creator economy - the powerhouse content mix to ace shopper conversion.
- Economic and consumer outlook - Protect your margin by adapting your pricing, promotions, and loyalty programs that deliver maximum performance in a fluctuating economy.
You’ll leave with a clear sense of what’s next and how to stay ahead of it. This is your opportunity to secure your advantage.
Don’t wait until 2026. Secure your game plan now!
Hosted by
Lindsey Aitken is Senior Director, eCommerce at The Coca-Cola Company. Her expertise is rooted in leading omnichannel retail experimentation and developing strategic digital pilots to enhance profitability. As a CPG leader, she brings the crucial client-side perspective on managing commerce across vast global retail accounts and D2C channels. This background positions her to provide highly practical insights into the future of commerce and the economic and consumer outlook, specifically detailing how a major global brand adapts its pricing, promotions, and channel spend in a fluctuating economy.
Dave Sommer, SVP and Head of Customer Development at Bazaarvoice, has distinguished himself by launching sophisticated Bazaarvoice products that empower marketers to source, amplify, and optimize user and creator-generated content for measurable impact. Over two decades, Dave’s value has been proven through transformational stints at companies like Meta (where he helped scale annual revenue past $100 billion by originating joint business partnerships), Snap, Fetch Rewards, and GroupM/WPP, as well as founding one of the earliest Retail Media Networks. Renowned for his ability to convert data-driven insights into actionable, emotionally resonant experiences across digital shelves, he builds enduring relationships with top CMOs and business leaders and consistently delivers growth for partners, helping them gain market share through innovation and inspired teams.
Register
Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
30.26715
-97.74306
Venue information
Venue name
Venue name
Address
City, State Zip
Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, a basic understanding of trends & predictions or AI in marketing will help you maximize shared insights.
Will there be an opportunity to ask questions?
Yes, there will be a Q&A session of 10 minutes at the end of the webinar, during which you can interact directly with our expert speakers.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
A recording will be sent to all registrants after the webinar concludes.
How can Bazaarvoice help me with my 2026 strategy for winning commerce in the AI era?
We will provide insights on the upcoming 2026 trends & predictions that can help you strategize your Q4 planning to win in the AI-first commerce era.