What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 30 minutes.
As algorithms and AI become the new storefront, they've chosen a new authority: your customer.
The old playbook, what a brand says about itself, is now secondary. Today, the only signal that scales is authentic customer proof.
Why? Because AI search, retail media, and social platforms have an insatiable, 24/7 need for real content. If you can't feed them a constant stream of customer voices, your brand risks invisibility.
Join Lindsey Aitken, Senior Director, eCommerce from The Coca-Cola Company, as she shares their 2026 playbook for winning the digital shelf. She'll be joined by Dave Sommer, SVP, Head of Customer Growth, Bazaarvoice, who will show you how to build the authentic content engine that AI demands.
Walk away with 4 important action-oriented takeaways:
- The AI strategy for driving revenue: Get the "Triple-A" framework (Accessible, Authentic, Abundant). It’s a simple operating system for feeding AI and shoppers the proof they demand.
- Proving ROI of UGC and creator content to CFO: We'll show you how to reframe authenticity as a hard performance metric and build the business case to fund it.
- Focus on D2C/retail media/social: Hear Lindsey's direct insights on where they are placing bets, how they integrate creators, and how they plan to win the new digital shelf.
- Balancing promotions with profitability: Get the CPG giant's perspective on how to win a shopper who is constantly hunting for value.
Don’t wait until 2026. Secure your game plan now!
Hosted by
Lindsey Aitken is Senior Director, eCommerce at The Coca-Cola Company. Her expertise is rooted in leading omnichannel retail experimentation and developing strategic digital pilots to enhance profitability. As a CPG leader, she brings the crucial client-side perspective on managing commerce across vast global retail accounts and D2C channels. This background positions her to provide highly practical insights into the future of commerce and the economic and consumer outlook, specifically detailing how a major global brand adapts its pricing, promotions, and channel spend in a fluctuating economy.
Dave Sommer, SVP and Head of Customer Development at Bazaarvoice, has distinguished himself by launching sophisticated Bazaarvoice products that empower marketers to source, amplify, and optimize user and creator-generated content for measurable impact. Over two decades, Dave’s value has been proven through transformational stints at companies like Meta (where he helped scale annual revenue past $100 billion by originating joint business partnerships), Snap, Fetch Rewards, and GroupM/WPP, as well as founding one of the earliest Retail Media Networks. Renowned for his ability to convert data-driven insights into actionable, emotionally resonant experiences across digital shelves, he builds enduring relationships with top CMOs and business leaders and consistently delivers growth for partners, helping them gain market share through innovation and inspired teams.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, a basic understanding of trends & predictions or AI in marketing will help you maximize shared insights.
Will there be an opportunity to ask questions?
Yes, there will be a Q&A session of 10 minutes at the end of the webinar, during which you can interact directly with our expert speakers.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
A recording will be sent to all registrants after the webinar concludes.
How can Bazaarvoice help me with my 2026 strategy for winning commerce in the AI era?
We will provide insights on the upcoming 2026 trends & predictions that can help you strategize your Q4 planning to win in the AI-first commerce era.