How to optimize product pages for AI?
The first step is implementing the AI content audit to ensure your UGC for eCommerce is verified and structured, making your product content machine-readable and therefore reliable for AI shopping assistants.
While you are still optimizing pages for human ‘browsers’, 62% of shoppers are already using AI shopping assistants to make purchase decisions.
If AI agents cannot read your product data, they cannot recommend your product.
The only signal that scales in this new environment is verified, structured, and machine-readable UGC for ecommerce. Without trusted user-generated content as data inputs, you are effectively invisible at the very moment when shoppers are most open to influence.
You will learn how to:
- Master the AI content audit: Safeguard your brand by identifying visibility gaps and ensure your UGC foundation is verified and ready for new AI shopping assistants.
- Implement the conversion blueprint: Structure content with machine-readable data so AI models can trust your information for maximum visibility and conversion.
- Scale authenticity with a UGC framework: Leverage human networks and syndication to manage content complexity and build an AI-proof digital shelf.
Join our live session to get the strategic blueprint that can make your brand AI’s first recommendation and a shopper’s first choice.
Looking to turn customer reviews into your most powerful tool for visibility and revenue in the AI era? Register now.
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Joanna is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. She has experience working for global organizations including Citi, Unilever and Pinterest.
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What others have said
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
How to rank in AI shopping results?
Through Generative Engine Optimization (GEO). Unlike traditional product reviews SEO, ranking now depends on feeding AI high-quality trust signals rather than just keywords. We will show you how to turn your authentic reviews into the primary inputs that dominate AI summaries.
What is the best digital shelf strategy for brands in the AI era?
A Defense-and-Offense strategy. You must defend your visibility by verifying data integrity (avoiding the "trust gap") and play offense by leveraging that trusted data to drive future personalization and conversion.
What is the best eCommerce content strategy for AI?
Focus on quality and quantity of verified reviews. With 37% of shoppers feeling AI tools don't understand their taste, rich, authentic UGC is the only way to deliver the accurate personalization they expect.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available?
A recording will be sent to all registrants after the webinar concludes.