What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 35 minutes.
How the team behind McVitie’s and Godiva jumped from #60 to #8 in the digital shelf rankings!
The digital shelf is a ‘race of choice’. Are you winning?
If you aren’t in the top 10, you aren't just losing sales - you’re being ignored. In a world of AI search and retail algorithms, a ‘good enough’ digital presence simply isn’t enough.
Pladis (the powerhouse behind your fave snacks: McVitie’s, Godiva, and Jacob’s) realized they were at risk of becoming invisible. Despite owning some of the world’s most iconic snacks, they were stuck at #60 in the digital shelf rankings.
They didn’t just fix it. They built a system to dominate it.
In this 35-minute strategy teardown, Sarah-Jayne Tunstall (Digital Brand Manager, Pladis) pulls back the curtain on the repeatable process they used to syndicate 65,000+ reviews and secure their spot as a top 10 global leader.
What you’ll learn:
- The exact metrics Pladis used to benchmark their brands against the competition (and find the ‘lost baskets’).
- How to generate 40+ high-quality reviews per product to hit the ‘gold standard’ threshold that triggered a 3% sales jump.
- A look at how Pladis uses AI to scan thousands of customer voices to find the exact trigger words that make shoppers ‘add to basket’.
- And their survival guide on winning organic search rankings when you can no longer buy your way to the top with ads.
Secure your seat!
Hosted by
Sarah-Jayne Tunstall is an accomplished eCommerce and digital specialist with over seven years of experience in the FMCG sector, including four years within the Digital and eCommerce team at pladis. In her current role, she manages a diverse portfolio of responsibilities, serving as Amazon Account Manager and overseeing relationships with key stakeholders and leading eCommerce agencies. Sarah-Jayne drives the company’s Digital Shelf initiatives, champions the upskilling of digital capability across the business, and acts as a superuser for eCommerce data platforms and software tools.
With over 4 years of experience at Bazaarvoice, Stefano plays a key role in shaping his customers' UGC strategies to help achieve their goals and realise value. Developing a deep understanding of his customers' businesses, he partners closely to build and execute best-in-class programs tailored to their needs and with the full support of Bazaarvoice solutions. He also delivers educational workshops focused on market insights, strategic recommendations and connecting our customers with each other. Recent topics include Social Commerce, Black Friday shopping behaviours and the impact of HFFS Restrictions in the UK.
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What others have said
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of store branding will help you maximize the insights shared.
Will there be an opportunity to ask questions?
Yes, there will be a Q&A session at the end of the webinar where you can engage directly with our expert speakers: Sarah-Jayne Tunstall, Digital Brand Campaign Manager (Pladis) and Stefano Guarnieri, Lead Client Success Manager (Bazaarvoice)
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the webinar concludes.