What is the duration of the webinar?
The webinar is designed to be concise and impactful, lasting approximately 35 minutes.
Your competitors' reviews look better. Their ratings rank higher. Their sampling reaches the right shoppers.
While you're piecing together a UGC strategy from guesswork, Pladis has a systematic playbook, and they're sharing it.
What you'll walk away with:
- The 3-step framework Pladis uses to dominate digital shelves
- Benchmarking playbook to identify where competitors are winning
- Compliant sampling system that scales without regulatory risk
- Targeting tactics (demographics, psychographics, behaviors)
- Prioritization strategy for core products, seasonal launches, and NPD
- Live Q&A access with Pladis + Bazaarvoice experts
Perfect for: CPG and FMCG Brand Managers, E-commerce Directors, Digital Shelf Teams
Seats are limited for this session. Secure yours now.
Hosted by
Sarah-Jayne Tunstall is an accomplished eCommerce and digital specialist with over seven years of experience in the FMCG sector, including four years within the Digital and eCommerce team at pladis. In her current role, she manages a diverse portfolio of responsibilities, serving as Amazon Account Manager and overseeing relationships with key stakeholders and leading eCommerce agencies. Sarah-Jayne drives the company’s Digital Shelf initiatives, champions the upskilling of digital capability across the business, and acts as a superuser for eCommerce data platforms and software tools.
With over 4 years of experience at Bazaarvoice, Stefano plays a key role in shaping his customers' UGC strategies to help achieve their goals and realise value. Developing a deep understanding of his customers' businesses, he partners closely to build and execute best-in-class programs tailored to their needs and with the full support of Bazaarvoice solutions. He also delivers educational workshops focused on market insights, strategic recommendations and connecting our customers with each other. Recent topics include Social Commerce, Black Friday shopping behaviours and the impact of HFFS Restrictions in the UK.
Register
Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
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Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of store branding will help you maximize the insights shared.
Will there be an opportunity to ask questions?
Yes, there will be a Q&A session at the end of the webinar where you can engage directly with our expert speakers: Sarah-Jayne Tunstall, Digital Brand Campaign Manager (Pladis) and Stefano Guarnieri, Lead Client Success Manager (Bazaarvoice)
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the webinar concludes.