Question 1
Answer 1.
You’ve spent years perfecting your brand’s story, optimizing visibility, and building a legacy for the ages.
But the digital shelf is changing. Brand storytelling now has to work for human shoppers, search engines, and AI platforms. Today, the gatekeeper between your product and the consumer is an AI shopping agent.
When a consumer asks an AI assistant for a premium gifting recommendation or a holiday cocktail recipe, traditional brand equity alone won't surface you. AI can't interpret heritage on its own. It needs clear, contextual signals: Use cases, shopper questions, product, attributes, reviews, and real customer language.
With a content strategy still optimized purely for human emotion and basic SEO, your products may be harder for AI tools to understand, compare, and recommend. The competitive advantage now is less about being the most visible brand on the page and more about being the most useful brand at the exact moment of decision.
Join our focused, 30-minute session for brand stewards. This is a rapid-fire, 20-minute operational breakdown followed by a 10-minute live Q&A. We are uncovering how household names like Baileys, Johnnie Walker, and Smirnoff translate massive heritage into the question-led, contextual data that AI demands.
Your operational takeaways:
- The AI audit: Evaluate your PDPs for the contextual relevance and depth AI agents need to recommend your SKUs.
- Mining UGC for AI visibility: Extract reviews and Q&As to map out the functional questions and use cases your buyers care about.
- The question-first brief: Shift internal creative briefs from brand-first narratives to utility base answers for consumers.
Secure your slot to bridge the gap between traditional brand identity and modern AI conversion.
Hosted by
Janki Mehta is the Market Enablement Lead at Diageo. With an extensive career dedicated to digital commerce acceleration, e-commerce management, and media strategy, Janki has spent years leading digital transformations for major global brands. Today, she focuses on future-proofing enterprise brand narratives, unlocking the exact playbook needed to transition legacy assets into the question-led, contextual data required to win on tomorrow's digital shelf.
With over 4 years of experience at Bazaarvoice, Stefano plays a key role in shaping his customers' UGC strategies to help achieve their goals and realise value. Developing a deep understanding of his customers' businesses, he partners closely to build and execute best-in-class programs tailored to their needs and with the full support of Bazaarvoice solutions. He also delivers educational workshops focused on market insights, strategic recommendations and connecting our customers with each other. Recent topics include Social Commerce, Black Friday shopping behaviours and the impact of HFFS Restrictions in the UK.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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