What is the duration of the chat?
The event is designed to be concise and impactful, lasting 30 minutes.
56% of consumers now trust AI to recommend products.
There is a new digital shelf and you can’t advertise your way onto it. AI agents are now the first filter between your product catalog and the shopper’s purchase decision.
Is your brand showing up in AI search, and being represented the way you want?
Join our event to understand the three elements of AI interpretability—brand, clear attributes, & customer evidence—and learn how Bazaarvoice helps you structure and leverage your UGC to end AI invisibility.
Your operational takeaways:
- Evaluate your PDPs for the contextual relevance and depth AI agents need to recommend your SKUs.
- Learn how to make your consumer content completely accessible, authentic, and abundant for AI crawlers.
- Shift internal creative briefs from brand-first narratives to utility based answers for consumers.
Secure your slot to bridge the gap between traditional brand identity and modern AI conversion.
Hosted by
Joanna is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. She has experience working for global organizations including Citi, Unilever and Pinterest.
Dave Neway is a veteran product marketing leader with an extensive track record of building and scaling high-impact teams at the intersection of advertising, commerce, and AI. As VP of Product Marketing at PubMatic, he helped architect the company’s agentic future and unified platform positioning. He has also held senior marketing leadership roles at IBM Watson and Pandora, and began his career at Unilever as the Brand Manager for Klondike and Good Humor Ice Cream. Prior to his career in technology, Dave was a professional musician and worked in classical music management, bringing a distinctive creative lens to his approach. He holds a BA in Political Science from Yale University and an MBA from Columbia Business School.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of branding for the AI-driven era will help you maximize the insights shared.
Is the chat free to attend?
Absolutely! This event will be available to tune into for FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the event concludes.
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