What is the duration of the chat?
The live event is designed to be concise and impactful, lasting 30 minutes.
56% of consumers now trust AI to recommend products.
There is a new digital shelf and you can’t advertise your way onto it. AI agents are now the first filter between your product catalog and the shopper’s purchase decision.
Is your brand showing up in AI search, and being represented the way you want?
Join our live event to understand how LLMs evaluate your customer content to surface your brand, and turn your existing user-generated content into an advantage in AI discoverability to build long-term sales momentum.
Your operational takeaways:
- Evaluate your PDPs for the contextual relevance and depth AI agents need to recommend your SKUs.
- Learn how to make your consumer content completely accessible, authentic, and abundant for AI crawlers.
- Shift internal creative briefs from brand-first narratives to utility based answers for consumers.
Secure your slot to bridge the gap between traditional brand identity and modern AI conversion.
Hosted by
Joanna is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. She has experience working for global organizations including Citi, Unilever and Pinterest.
With over 4 years of experience at Bazaarvoice, Stefano plays a key role in shaping his customers' UGC strategies to help achieve their goals and realise value. Developing a deep understanding of his customers' businesses, he partners closely to build and execute best-in-class programs tailored to their needs and with the full support of Bazaarvoice solutions. He also delivers educational workshops focused on market insights, strategic recommendations and connecting our customers with each other. Recent topics include Social Commerce, Black Friday shopping behaviours and the impact of HFFS Restrictions in the UK.
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We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of branding for the AI-driven era will help you maximize the insights shared. You should also have a list of the questions you’d like for our experts to answer.
Will there be an opportunity to ask questions?
Yes, there will be a 10-minute Q&A session at the end of the chat where you can engage directly with our expert speakers: Joanna Callahan and Stefano Guarnieri.
Is the chat free to attend?
Absolutely! This event will be available to tune into for FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the event concludes.
Question 6
Answer 6.