What is the duration of the webinar?
The 45-minute fireside chat is designed to be impactful and actionable, and includes a live Q&A session.
73% of TikTok users discover new brands as they scroll. But moving from a scroller to a buyer requires one thing: Confidence.
More than half rely on community reviews and recommendations before they buy. TikTok Shop converts 3X better than other social channels when trust is established. Does your storefront have it from day one?
Your day 1 launch can come loaded with ratings, reviews, photos and video, and instant trust. We're showing you exactly how. Join experts from TikTok Shop and Bazaarvoice to master the strategy that turns first-time visitors into buyers, from the moment you go live.
What you'll walk away with:
- The ACE blueprint: The internal TikTok Shop framework that determines which brands get ranked, surfaced and sold
- Reputation portability: How to port your existing reviews to TikTok Shop so you never start from zero again
- The new search engine: Where reviews show up in the path from scrolling to checkout, and why they're the conversion driver
TikTok Shop is a sales channel unlike any other. The trust you build there follows shoppers back to your main site. Brands doing this right see a 45% lift in traffic and revenue back to their primary store: starting with reviews they already have.
Register now (it’s free)
Hosted by
Joanna is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. She has experience working for global organizations including Citi, Unilever and Pinterest.
Charles leads the product reviews experience at TikTok Shop, building features that surface high‑quality feedback, strengthen shopper trust, and help merchants make better decisions.
Rebekah oversees seller acquisition and growth for TikTok Shop, driving category expansion and building scalable programs that attract, launch, and uplift high‑potential merchants.
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Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No preparation is necessary.
Will there be an opportunity to ask questions?
Yes. A live Q&A will follow the presentation. Do bring your questions and insights.
Is the webinar free to attend?
Yes, this event is completely FREE for all registrants.
Will a recording be available if I cannot attend live?
We will send a full recording of the fireside chat to all registrants after the session.
How can Bazaarvoice help me close the ‘trust gap’ on TikTok Shop?
Bazaarvoice enables review portability by allowing you to syndicate verified ratings, reviews, and visual UGC from your website directly to your storefront.