In a mobile-dominated market, brands are invisible if they aren't “glance readable”.
About 78% of US e-commerce traffic is now mobile, yet most brands are still approving their product images on massive 30-inch desktop monitors. Because of this, most brands are failing basic legibility tests on the six-inch screen, costing them millions in mobile conversion.
Join industry experts Oliver Bradley (Chief Digital Officer, Neem) and Amy King (VP, Client Success, Bazaarvoice) for a masterclass on the new digital shelf.
We’ll show you how to get shoppers to verify the brand, variant, and size in under a second while ensuring AI agents recommend your brand (hint: it’s with the help of authentic UGC!).
Move from “eyeballing” PDPs to high-integrity content and design that ensures AI interprets the product correctly and shoppers understand it immediately.
What you'll learn:
Hey there! I'm Oli Bradley, and I'm all about digital commerce content that is measurably superior. For the past 17 years, I've been knee-deep in the Digital Commerce world, starting with Unilever's UK and then Unilever Global Digital Commerce Centre of Excellence. I've had a blast creating shopper-first frameworks for Digital Shelf as well as cranking out killer content at scale that wins the retailer algorithm across 14 markets for 77 brands with help from Neem Consulting, who was our key delivery partner for "Content as a Service". I'm an unashamed tech geek who also loves shopper psychology and provocative shopper insight. I’ve conducted extensive eye-tracking studies on online shoppers, particularly on mobile devices, and I championed the use of AI and automation across Big Blue Unilever. This has significantly elevated our game and enabled us to win several notable DCG awards, including Best CPG at the Digital Shelf and their new DCI index, in October 2024. Working with Neem, we managed to slash content delivery costs in half using AI and Automation while making everything more consistent and "thumbstoppingly" mobile-ready. I've made a name for myself on LinkedIn talking up UX and Accessibility ideas and showcasing the importance of mobile to the CPG visual content owners and retailer platform owners. I'm all about creating clear, compelling stories that get people moving.
Amy helps brands revolutionize their shoppable social content and creator-led strategies, empowering them to take video commerce to the next level.
We’ve received your registration and look forward to you attending this Bazaarvoice event.
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
Because 'looks fine to me' is purely subjective. Personal opinion doesn't account for the math of mobile conversion or how the human eye actually tracks images on a small screen. We approve visuals on 30-inch monitors, but your customers are buying on 6-inch screens. What looks good in the boardroom often fails in the real world.
No. While FMCG is a high-frequency use case, “glance readability” is a universal law of the digital shelf. Whether you sell laundry detergent or luxury handbags, if a shopper can’t identify the brand, variant, and size in 0.4 seconds, they bounce. High-end brands use these exact principles to ensure they are the first choice in the scroll.
Discovery in 2026 is a two-part requirement: structural and visual. AI agents use your customer reviews to summarize product benefits, while humans use your visuals to verify the recommendation. If your PDP lacks the structured data AI demands, you may be invisible to the algorithms that recommend you.
Absolutely! This webinar is FREE for all registrants.
A recording will be sent to all registrants after the webinar concludes.
Answer 6.