Who is this session for?
This session is designed specifically for e-commerce managers, brand managers, or basically anyone looking to sell more effectively to younger generations.
Being seen isn’t the same as being relevant.
Today’s young shoppers are discovering, judging and choosing brands in moments that move fast. A scroll. A search. A recommendation. A product page. A video from someone who feels like them.
For Gen Z and Gen Alpha, brand perception is shaped long before they buy. They’re not asking “do I know this brand?”. They’re asking: “does this feel real, useful and relevant to me?”.
That’s where traditional brand content can fall short. Polished campaigns still have a place, but they don’t always create the everyday micro-connections that build familiarity, trust, and affinity over time.
Customer-led video does. It brings real voices, real experiences and real context into the places shoppers are already making up their minds - from social feeds, to product pages and beyond.
Join Bazaarvoice experts to explore how brands are using authentic video UGC to drive relevance at scale, strengthen perception and show up in a way younger audiences actually trust. We’ll share how to turn customer content into a brand-building asset that helps you stay front of mind, feel more human and connect with shoppers in the moments that matter - without relying on a massive production budget.
Join the conversation to discover:
- Why UGC is changing the rules of brand relevance: We’ll explore the shift from polished advertising to peer-led validation, and what it means for brands.
- Why video makes UGC more powerful: See how customer-led video adds the context, emotion and proof shoppers need when they can’t experience a product in person.
- How brand content and UGC work together: Understand where your own storytelling still matters - and where real customer voices can make it more credible.
- What relevance looks like in practice: Hear how leading brands are using video UGC to build visibility, trust and affinity across the shopper journey.
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Hosted by
Dave Sommer, SVP and Head of Customer Development at Bazaarvoice, has distinguished himself by launching sophisticated Bazaarvoice products that empower marketers to source, amplify, and optimize user and creator-generated content for measurable impact. Over two decades, Dave’s value has been proven through transformational stints at companies like Meta (where he helped scale annual revenue past $100 billion by originating joint business partnerships), Snap, Fetch Rewards, and GroupM/WPP, as well as founding one of the earliest Retail Media Networks. Renowned for his ability to convert data-driven insights into actionable, emotionally resonant experiences across digital shelves, he builds enduring relationships with top CMOs and business leaders and consistently delivers growth for partners, helping them gain market share through innovation and inspired teams.
Jade Simon is a Lead Client Success Manager at Bazaarvoice. Working with a portfolio of clients across industries, her primary roles are to identify business priorities and objectives, define success by aligning on KPIs, and measure results through comprehensive performance readouts. She uses her analytical expertise, industry experience, and thought leadership to drive the most value and ROI for her clients.
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Frequently asked questions
Why does video work with Gen Z and Gen Alpha?
Younger shoppers prefer watching a video of a real person using a product over reading a text review or looking at a professional photo. Brands that provide these videos see people stay on their site longer and complete more purchases.
Do I need a large production budget?
Not at all. We focus on how “simple” beats “polished” by using authentic customer content.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available?
A recording will be sent to all registrants after the webinar concludes.
Question 6
Answer 6.