Who is this session for?
This session is designed specifically for e-commerce managers, brand managers, or basically anyone looking to sell more effectively to younger generations.
Traditional ads aren’t landing like they used to.
Polished brand content is easy to scroll past. What’s cutting through instead? Real people, real opinions, real experiences.
Shoppers have changed. For Gen Z and Gen Alpha, brand perception is shaped long before purchase. They’re not just discovering products; they’re sizing up your credibility. And increasingly, that happens through video.
If your brand experience is still relying on static visuals and controlled messaging, you’re missing the human element and signals that build trust at scale.
Join Bazaarvoice experts to explore how brands are closing the trust gap with customer-led video — and why it’s becoming the cornerstone of modern brand building.
We’ll show you how to bring honest customer feedback into your digital experience in a way that strengthens perception, builds confidence, and keeps your brand front of mind — all without needing a massive production budget.
Prepare to walk away with:
- A trust audit checklist: Quickly assess whether your current experience builds credibility with today’s shoppers.
- The ad vs. advocacy framework: 5 clear signs to help you distinguish between what earns attention and what gets ignored.
- The 3-step social-to-site map: A high-level look at how to bring the energy from social media directly onto your owned pages.
- The video prioritization matrix: Identify where video will have the greatest impact on your brand perception.
Save your spot!
Hosted by
Dave Sommer, SVP and Head of Customer Development at Bazaarvoice, has distinguished himself by launching sophisticated Bazaarvoice products that empower marketers to source, amplify, and optimize user and creator-generated content for measurable impact. Over two decades, Dave’s value has been proven through transformational stints at companies like Meta (where he helped scale annual revenue past $100 billion by originating joint business partnerships), Snap, Fetch Rewards, and GroupM/WPP, as well as founding one of the earliest Retail Media Networks. Renowned for his ability to convert data-driven insights into actionable, emotionally resonant experiences across digital shelves, he builds enduring relationships with top CMOs and business leaders and consistently delivers growth for partners, helping them gain market share through innovation and inspired teams.
Jade Simon is a Lead Client Success Manager at Bazaarvoice. Working with a portfolio of clients across industries, her primary roles are to identify business priorities and objectives, define success by aligning on KPIs, and measure results through comprehensive performance readouts. She uses her analytical expertise, industry experience, and thought leadership to drive the most value and ROI for her clients.
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We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Why does video work with Gen Z and Gen Alpha?
Younger shoppers prefer watching a video of a real person using a product over reading a text review or looking at a professional photo. Brands that provide these videos see people stay on their site longer and complete more purchases.
Do I need a large production budget?
Not at all. We focus on how “simple” beats “polished” by using authentic customer content.
Is the webinar free to attend?
Absolutely! This webinar is FREE for all registrants.
Will a recording be available?
A recording will be sent to all registrants after the webinar concludes.
Question 6
Answer 6.