AI applications are reshaping how customers discover products. And how your brand is represented.
It’s no longer just about rankings, product pages or brand reputation. AI platforms now decide which products get surfaced, which are ignored and what’s said about them. This creates a new critical layer between your brand and your customers - one that influences both visibility and perception.
In this session, we’ll break down how AI-powered shopping works - and how Bazaarvoice is helping brands and retailers to influence both what gets seen and what gets said.
You’ll learn:
Maximize your chances of being recommended by AI when it matters most. This is a shift you can’t afford to ignore.
Register now!
Marta brings 20 years of experience in e-commerce, focusing on driving innovation and value in the industry as online shopping evolves. Currently, she leads global product management at Bazaarvoice, where she helps brands and retailers leverage user and creator content to enhance their e-commerce and marketing strategies. Before Bazaarvoice, Marta led a product management team that launched a SaaS Intelligence product, aimed at helping B2B marketers understand their customers and boost sales conversions. Her diverse background includes roles in product marketing and community management for online community products and professional services. Early in her career, she worked on the e-commerce team at Creative Labs, a consumer electronics brand, where she recognized the growing importance of user-generated content in the online shopping experience.
Meaghan Danielson has spent over six years leading the Global Solutions, Architecture, Enablement, and Partnerships teams to help brands identify the products and user-generated content (UGC) strategies that boost visibility, discoverability, and conversion. Over a 20-year career dedicated to the e-commerce ecosystem, Meaghan’s value has been proven through transformational leadership roles across the industry—spanning digital marketing, advertising, and affiliate strategy, as well as serving as General Manager for several high-growth direct-to-consumer brands. Renowned for her ability to align technical solutions with business goals, she leverages her perspective as an avid consumer to stay ahead of emerging trends leading to enduring relationships with customers that ensure they successfully navigate the ever-evolving digital shelf.
We’ve received your registration and look forward to you attending this Bazaarvoice event.
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
Many traditional e-commerce sites render their content in ways that AI crawlers from platforms like ChatGPT and Gemini cannot easily read. Without the right technical setup, these tools are unable to identify your best customer reviews to recommend your products. We help you bridge this gap to maximize your visibility.
It’s a 5-pillar framework we use to evaluate your brand in the AI landscape. We analyze your visibility, answer quality, readiness, trust, and citation strength. This audit helps identify high-impact gaps so you can position your brand as a category leader.
No. Bazaarvoice provides a structured data solution that solves the technical gap between your site and AI platforms with minimal development work required from your internal team.
Since AI models often reinforce their own recommendations, being cited by AI today increases the probability of remaining the “default answer” tomorrow. Acting now secures your position as a category leader.
Absolutely! This webinar is FREE for all registrants.
A recording will be sent to all registrants after the webinar concludes.