Who’s this webinar for?
This session is designed for brand and e-commerce teams who want a clear, research-backed view of how AI is reshaping product discovery — and what they should focus on next to create clear business impacts.
Shoppers are letting AI do more of the legwork: comparing products, weighing reviews, and deciding what's worth buying. That's raising the bar for what it takes to get your products noticed.
In this session, we'll share early findings from Bazaarvoice's latest study on AI visibility. You'll see how ratings and reviews show up in Google AI Mode shopping results and understand why review volume may be becoming a bigger factor than star rating alone.
You'll walk away knowing what this means for your content & digital shelf priorities, plus a preview of how Bazaarvoice's roadmap is evolving to keep you visible.
You will:
- Understand the new storefront: Learn how AI-powered search and shopping tools evaluate and surface products to consumers.
- See where UGC shows up in AI shopping results: Get a look at how ratings and reviews appear in Google AI Mode, particularly in product carousels.
- Learn what drives visibility: Understand why star ratings are already table stakes, while review volume may be a stronger differentiator, and how this can vary by category.
- Get practical next steps: Walk away with clear actions to strengthen your review coverage and content foundations.
- See what's next from Bazaarvoice: Get an early look at how our roadmap is evolving to help brands measure and improve AI visibility.
Register now!
Hosted by
Dave Neway is a veteran product marketing leader with an extensive track record of building and scaling high-impact teams at the intersection of advertising, commerce, and AI. As VP of Product Marketing at PubMatic, he helped architect the company’s agentic future and unified platform positioning. He has also held senior marketing leadership roles at IBM Watson and Pandora, and began his career at Unilever as the Brand Manager for Klondike and Good Humor Ice Cream. Prior to his career in technology, Dave was a professional musician and worked in classical music management, bringing a distinctive creative lens to his approach. He holds a BA in Political Science from Yale University and an MBA from Columbia Business School.
Jon works within the Product Development department at Bazaarvoice specializing in the application of AI & machine learning (ML) to user-generated content (UGC), bridging deep technical roots in ML engineering with a sharp focus on business impact. He drives Bazaarvoice's AI evolution across the retail commerce and generative engine optimization (GEO) landscape, with particular focus on how both brands and retailers stay visible and competitive as AI agents reshape how consumers discover and buy products.
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Is the webinar free to attend?
Absolutely! This webinar is free for all registrants.
Will a recording be available?
A recording will be sent to all registrants after the live session.
How long is the webinar?
The session will run for 30 minutes, including time for questions.
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