What is the duration of the chat?
The fireside chat is designed to be concise and impactful, lasting 30 minutes.
Discovery increasingly begins online on social feeds and recipe sites, but for premium spirits, the final purchase still happens in-store.
Closing that gap between online inspiration and the retail aisle is one of the biggest opportunities for beverage brands.
It also offers a clear roadmap for any brand looking to connect digital discovery with physical retail.
Join Samantha Landry from Bacardi for a focused 30-minute fireside on how the brand paired occasion-led creator content with shoppable recipes to turn inspiration into measurable retail action.
What you'll learn:
- Design for purchase intent: How Bacardi used seasonal moments and shoppable recipes to convert 6% of creator link clicks into add-to-cart actions
- Move the digital shelf: How Bacardi measured a 20-position rise from page two to page one on Target.com across two categories within two weeks
- Prove commercial impact: Use verifiable digital demand signals to strengthen commercial partnerships with key retail buyers
Register now (it’s free).
Hosted by
Samantha Landry is a seasoned marketing leader with 15 years of expertise in digital shelf strategy, omnichannel growth, and market activation. As Senior Manager of Digital Shelf & Omnigrowth at Bacardi, she leads digital transformation and retail media optimization to elevate brand presence and streamline the consumer journey. A proven expert in bridging online discovery with physical retail, Samantha leverages data-driven insights, influencer partnerships, and cross-functional alignment to drive conversion across enterprise retail channels.
Audra Fields is a strategic Client Success Leader and Marketer at the intersection of e-commerce, social, and creator marketing. Leveraging a product-centric mindset and data-driven insights, she drives retention and growth for Fortune 500 enterprise brands by bridging complex business objectives with high-impact social commerce strategies. An alumnus of UT Austin’s McCombs School of Business, Audra balances her data-backed strategy with a creative edge—finding her spark outside of work through dance, photography, and global travel.
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Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of branding in an industry where demand has plateaued. You should also have a list of the questions you’d like for our experts to answer.
Is the chat free to attend?
Absolutely! This event will be available to tune into for FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the event concludes.