How long is the webinar?
The webinar is focused and actionable, just 30 minutes.
Shopping habits are evolving and brands are quickly adapting their funnel to match how shoppers buy today.
They discover, compare, verify, revisit, and buy on their own timeline. Nearly a third are deliberately parking items in carts for months to track prices and weigh their options.
The latest Bazaarvoice Shopper Experience Index showed us why: Shoppers are adapting. They cycle through distinct, protective mindsets based on what they're buying and how much proof they need to commit. To win, brands need to know which mindset their shopper is in, and deliver the right proof, at the right moment, in the right form.
Join our insights expert, Alex Kirk, for a 30-minute live session as she breaks down the insights from the latest Shopper Experience Index report.
Stop fighting the new shopper journey. Start mapping your content journey to match it.
You’ll learn how to:
- Help skeptical shoppers feel confident by auditing whether your customer content stands up to scrutiny
- Map your content and messaging to fluid shopper mindsets instead of legacy demographic personas
- Win over consumers who prefer supportive AI tools by optimizing your data for them
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Alex brings a wealth of expertise in transforming measurement into tangible business impact. In her role, she develops and executes holistic measurement frameworks, providing clients with the actionable insights needed to maximize the value of their partnerships and architect winning future strategies. A dynamic researcher, Alex is dedicated to uncovering the latest cultural trends and shifts in shopping behavior, leveraging both qualitative and quantitative approaches. Previously, Alex led influential thought leadership initiatives at Refinery29 and held strategic media buying roles at OMD and MediaCom. Her commitment to data-driven insights once led her to present research at the United Nations; Media for Social Impact Summit.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prep is required. A basic understanding of how AI is impacting reviews and shopping behavior will help you get even more value from the session.
Will there be an opportunity to ask questions?
Yes. A live Q&A will follow the presentation. Do bring your questions and insights.
Is the webinar free to attend?
Yes, this event is completely FREE for all registrants.
Will a recording be available if I can’t join live?
We will send a recording to all registrants after the session.
How can Bazaarvoice help me connect better with modern shoppers?
We build the content layer that both tools and shoppers look for. This includes authentic customer reviews to structured data layouts that display credible proof at the point of purchase, keeping buyers moving toward checkout.